SEO for tradies that turns
searches into booked jobs.
We get your business into the Google Maps results, the job-type searches and the suburbs where you actually want work. You get a dedicated team of four, call tracking from week one and a monthly report that counts calls rather than rankings alone.
Our SEO analyst will check your profile, site and nearest competitors, then email your top fixes.
Trusted by Australian businesses
Why good tradies still
miss out on Google.
Plenty of skill, a full van and a weak search presence.
- 01
You pay for leads other tradies also get.
Lead apps fill a quiet week, but the customer was never yours.
- 02
The map pack goes to the business down the road.
Their Business Profile has the right category, 80 reviews and fresh photos. Yours was set up years ago and left alone.
- 03
Your website has one page called “Services”.
Google can’t rank you for decks or hot water if no page mentions them.
- 04
You’re on the tools until 6pm.
Pages and review requests never get done.
Trades are one part of our SEO by industry work, and the part where Google Maps matters most. Each of these problems has a fix you can watch on the map.
Customers search for the trade,
not “tradie”.
Customers search for the job and the trade, usually with “near me” or “emergency” attached. Hardly anyone types “tradie” when a pipe bursts.
Urgent searches cost the most to buy. At an estimated $18.18 a click for “emergency plumber near me”, ranking for it organically saves real money every month. Job-type terms are easier to win: “gas plumber near me” is smaller, but the searcher knows exactly what they need.
| Search term | Intent | Monthly searches | Est. CPC |
|---|---|---|---|
| plumber near me | Local | 22,200 | $13.88 |
| electrician near me | Local | 22,200 | $11.03 |
| emergency electrician | Urgent | 5,400 | $9.16 |
| handyman | Local | 5,400 | $2.82 |
| builders near me | Local | 4,400 | $5.80 |
| emergency plumber near me | Urgent | 3,600 | $18.18 |
| gas plumber near me | Job type | 1,900 | $12.73 |
| builders licence check | Trust check | 1,900 | $1.42 |
| blocked drain plumber near me | Job type | 1,600 | $13.28 |
| tradie | Mixed | 6,600 | $1.59 |
Our SEO services
for tradies.
Seven pieces of work, weighted by your audit. The first three come first. From $780/month incl. GST.
What tradie SEO looks
like for one business.
Here’s how we’d map searches to pages for a hypothetical carpentry and decking business in Sydney’s Hills District. No two pages chase the same search.
Business Profile categories match the work, not the wish list. Suburb pages only go where there are jobs and photos to show.
Google Business ProfilePrimary: Carpenter. Also: Deck builder, Handyman. Areas: Castle Hill, Baulkham Hills, Kellyville, Rouse Hill, Bella VistaHomepageCarpentry and decks, Hills District · licence number, insurance, reviewsJob-type pageDecks and pergolasJob-type pageDoors hung and repairedJob-type pageHandyman and small jobsJob-type pageTimber stairs and balustradesSuburb pageCastle Hill · 12 jobs, photosSuburb pageKellyville · 9 jobs, photosSuburb pagePenrith · not yet: test with ads
Want to know why you’re not in the map pack?
Get a free audit of your profile and site.
Tradie SEO vs lead apps
and Google Ads.
Lead apps and ads rent you customers for as long as you pay, while SEO builds pages and a profile that keep bringing calls.
| Criteria | SEO with Humming Web | Lead apps | Google Ads |
|---|---|---|---|
| How you pay | $1,000 to $5,000 a month | Per lead or subscription | Per click, about $9 to $18 on urgent trade terms |
| Who else gets the job | The customer calls you directly | Often several tradies quote | The customer calls you directly |
| When it starts | Map movement in 6 to 12 weeks | Today | Within days |
| When you stop paying | Pages and reviews stay yours | Leads stop | Calls stop |
Click costs are Semrush estimates from the table above. Lead app pricing varies by platform and trade. Many tradies run ads while SEO builds: we handle Google Ads management and Meta ads management in the same team, and our guide to setting a marketing budget as a tradie shows how to split the money. For the price detail, see SEO pricing.
Licence numbers on your website
are often the law.
In NSW, building trade advertising, including on the internet, must show the licensee’s name and licence number, under the Home Building Act 1989 and Australian Consumer Law.
See the NSW Government’s page on building trade advertisements. You also can’t advertise residential building work over $5,000, or specialist work of any value, without a current contractor licence. General information, not legal advice. Other states have their own rules, so check with your licensing body.
- Specialist work in NSWElectrical wiring, plumbing, draining, gas fitting, and air conditioning and refrigeration work.
- What each ad showsLicensee’s name, licence number with the correct category of work, and a business phone number.
- Where we put itFooter, contact page and service pages.
- What we never writeClaims you can’t back up. The ACCC’s rules on false or misleading claims cover “fastest” and “cheapest” too.
Local SEO for tradies
in every trade.
Local SEO for tradies starts from the same base, then job types, seasons and rules change by trade. Each plan builds on our local SEO services. Need a new site first? We also do WordPress web design.
Electricians
Emergency call-outs and upgrade work like switchboards and EV chargers.
SEO for electriciansPlumbers
Blocked drains, hot water and gas jobs, ranked suburb by suburb.
SEO for plumbersBuilders and construction
Project pages and licence checks for long, high-value jobs.
SEO for construction companiesRoofers
Storm repairs, restorations and gutter work when the weather turns.
SEO for roofersLandscapers
Design jobs sold on photos, with spring and summer peaks.
SEO for landscapersCleaners
Regular contracts and end-of-lease jobs in a tight service area.
SEO for cleaning businessesMechanics and auto
Workshop searches, servicing and auto electrical work near home.
SEO for automotive businessesAnother trade?
Painters, tilers, fencers and more start with our small business plan.
Small business SEOAn SEO agency for tradies,
without the runaround.
The same four people run your account from day one, and you can call the one doing the work.
SEO lead
Picks the jobs and suburbs worth chasing and sets the plan.
SEO analyst
Sets up call tracking and fixes what slows your site.
Content writer
Writes your job-type and suburb pages from your photos and notes.
Account executive
Your contact, who keeps things moving and runs the monthly call.
Tradie SEO questions.
What is SEO for tradies?
SEO for tradies is the work of getting a trade business found on Google Maps, in local search and in AI answers when nearby customers need that trade. It covers your Business Profile, job-type and suburb pages, reviews, licence details, links and call tracking.
How much does SEO cost for tradies in Australia?
SEO for tradies usually costs $1,000 to $5,000 a month in Australia with Humming Web, depending on your trade, the competition in your area and how many suburbs and job types you target. Local SEO starts from $780/month.
How long does tradie SEO take to work?
Most tradies see Google Maps movement in 6 to 12 weeks and steadier calls in 4 to 6 months. Regional trades often move faster than those in crowded capital city suburbs.
Is SEO better than hipages or Airtasker leads?
The main difference is that lead apps sell you an enquiry, often alongside other tradies, while SEO brings customers straight to your own website and profile. Apps suit a quiet week. SEO suits steady work you don't pay for job by job.
Can I rank on Google Maps without a shopfront?
Yes. Google lets service-area businesses hide their address and list the areas they serve instead. You'll rank most strongly near your base, and suburb pages, reviews and local links help you reach further out.
How do I rank in more than one suburb?
To rank in more suburbs, build a useful page for each area where you do real jobs, then earn reviews and photos that mention those suburbs. Distance still matters, so start with the suburbs closest to your base and work outwards.
Should my licence number be on my website?
Yes, in most cases. In NSW, building trade advertising, including online, must show the licensee's name and licence number. Other states have their own rules. It also builds trust, because customers do check. This is general information, not legal advice.
Is a Google Business Profile enough for a tradie?
A Google profile alone can bring calls near your base, but a website extends your reach. Job-type and suburb pages help Google show you further out and show customers your licence, photos and reviews.
Get found by customers who
need your trade today.
See where you sit on the map, what the top three tradies near you do better and what to fix first. No pitch, no pressure, just honest advice.
- Business Profile and service areas set up right
- Job-type and suburb pages
- Calls reported monthly
- No lock-in contract
