Local SEO services that get you
found on Google Maps, suburb by suburb.
We put your business in front of people searching nearby: in the map pack, on Google Maps and in AI answers. We start by showing you where you rank across your service area today, then report against that same map every month.
We'll check your profile, listings and map pack rankings, then email you what's holding you back.
Trusted by Australian businesses
Why customers nearby can't
find you on Google Maps.
When someone searches "plumber near me" or "dentist Parramatta", Google shows a handful of businesses on a map before any website. If you're not one of them, most of those customers never see you. It usually comes down to one of four things.
- 01Your Google Business Profile is half finished.Wrong primary category, missing services, no photos, no recent posts. Google can't recommend a business it doesn't understand.
- 02Your details don't match across the web.An old address on one directory, a different phone number on another. Inconsistent listings make Google less sure who you are and where you work.
- 03Competitors have more reviews, and newer ones.How many reviews you have, your rating and how recently people review you all shape who gets shown and who gets the call.
- 04Your website never mentions the suburbs you serve.If your site doesn't say where you work, Google has little reason to rank you there.
Every one of these can be fixed, and you can watch the fix show up on the map.
How Google decides who
shows up in the map pack.
Google says local results are based mainly on three things. Knowing them tells you where your effort pays off.
Relevance
How well your profile and website match what someone searched. We improve it with the right categories, services, descriptions and suburb content.
We work on thisDistance
How far you are from the searcher, or from the place named in their search. Nobody can move your business, which is why rankings change street by street.
Fixed by locationProminence
How well known and trusted your business is, online and off. Reviews, local links, mentions in news and directories, and your website's authority all count.
We work on thisLocal SEO works on relevance and prominence, so you rank further from your front door.
Based on Google Business Profile Help: Tips to improve your local ranking on Google.
See your map pack visibility,
suburb by suburb.
A single ranking number hides the real picture. You might rank first on your own street and not appear two suburbs away. Our local rank grid checks your position for a keyword at dozens of points across your service area, so you can see exactly where you're in the top three, where you slip and where you don't show at all.
- We run your first grid before we change anything, so you have a true baseline
- You get the same grid, for the same keywords, every month
- The weak areas on your grid decide where we build pages, reviews and links next
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- 15
- 11
- 11
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- 12
- 4
- 7
- 5
- 17
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- 4
- 3
- 3
- 1
- 4
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- 14
- 5
- 1
- 1
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- 17
- 14
- 8
- 1
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- 17
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- 14
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- 17
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Top 3 at 9 of 49 points in month 1
- Top 3
- 4 to 10
- 11 to 20
- Not found
Local SEO services
we deliver.
Everything that affects where you appear on Google Maps and in local search, handled by one team. From $780/month incl. GST.
Local SEO for service-area
and multi-location businesses.
No shopfront? You can still rank.
Tradies, cleaners, mobile services and NDIS providers often work from home or on the road. Google lets you hide your address and list the areas you serve. We set that up correctly, then build your relevance in each area through your website and reviews, without the virtual offices or fake addresses that get profiles suspended.
More than one location?
Each real location gets its own verified Business Profile, its own location page and its own reviews, all in one report. You see which locations win enquiries and which need work.
Your first 90 days
of local SEO.
Most businesses see Business Profile improvements within weeks, map pack movement within 60 to 90 days and stronger organic rankings in 3 to 6 months. Competitive areas, such as a CBD, take longer.
- 1 Month 1
Baseline and fixes
- Local rank grid for your top keywords, before any changes
- Google Business Profile audit and fixes
- Citation audit across Australian directories
- Review and link gap against your nearest competitors
- Your 90-day plan, agreed and signed off by you
- 2 Month 2
Pages and listings
- Service and suburb pages written and published
- Citations cleaned up and built
- Review request system live
- LocalBusiness schema added
- 3 Month 3
Authority and first report
- Local link and PR outreach begins
- Business Profile posts and photo updates
- First monthly report, with a new grid compared to month 1
- A plan for the next quarter
After 90 days: your campaign continues month to month with no lock-in contract. You stay because it works.
What we report on
every month.
Local SEO should be judged on the calls and visits it brings in. Your monthly report, reviewed with you on a call, shows:
- Phone calls from your Business Profile and website
- Direction requests and website clicks from Google Maps
- Enquiries and bookings from local search
- Your rank grid, compared with last month and your baseline
- Review count, rating and response rate
- Mentions in AI search answers
What changed: two new suburb pages and a steady run of reviews moved you into the top three across the north of your grid. Next month: local links for the southern suburbs.
Not sure why you're missing from the map pack?
Get a free local visibility scan and we'll show you the three fixes likely to move you up fastest.
Local SEO, Google Ads and Meta Ads,
working together.
Map pack rankings take a few months to build. Ads start working in days. Because we run all three, your rank grid tells us exactly which suburbs to target while local SEO catches up.
- 1 Local SEO
Your rank grid shows weak suburbs
The areas where you sit outside the top three, from the grid we run every month.
- 2 Google Ads
Search ads fill the gaps
Ads aimed at the suburbs where you’re weak, so you show up for those searches today while SEO builds.
See Google Ads - 3 Meta Ads
Bring back the ones who didn’t call
People who visited your website but didn’t get in touch see you again on Facebook and Instagram.
See Meta Ads
One set of numbers. Calls and enquiries from every channel are tracked together, so you know what each dollar returns.
Local SEO for
your industry.
Local search looks different for a dentist than for an electrician. We shape your categories, pages and review strategy around how your customers actually search.
Tradies
Emergency and "near me" searches, with service-area set-up done right
Plumbers
After-hours and suburb-level jobs that turn into calls
SEO for plumbersElectricians
Licences, service areas and reviews that build trust fast
Dentists
Treatment pages and reviews, written within AHPRA advertising rules
Healthcare & clinics
Practitioner and service pages for every location
Law firms
Practice areas by suburb, within legal advertising rules
Real estate
Suburb expertise, agent profiles and appraisal enquiries
Hotels
Bookings from Google Maps and travel searches
SEO in
your city.
We're Sydney owned, with offices in Strathfield and Sydney CBD, and work with local businesses right across Australia.
Choosing a
local SEO company.
Directory packages, large agencies and doing it yourself can all get you on the map. Here's what you get with each, and what you give up.
| Criteria | Humming Web | Directory package | Large agency | Do it yourself |
|---|---|---|---|---|
| Who does the work | A dedicated team: SEO lead, SEO analyst, content writer, account executive | A shared account manager | A team behind an account manager | You |
| How rankings are measured | Suburb-by-suburb rank grid, every month | Single keyword positions | Detailed dashboards | Manual checks |
| Suburb pages | Written individually, with local proof | Often templated | Usually included | Slow to do well |
| Reporting | Calls, direction requests and enquiries, reviewed with you | Automated report | Detailed, often ranking-heavy | Business Profile insights |
| Contract | No lock-in | Often 12 months | Often 6 to 12 months | None |
5 local SEO red flags
- Guaranteed #1 on Google Maps. Nobody controls the map pack.
- Fake or paid reviews. They break Google's rules and can get reviews removed or your profile suspended.
- Virtual offices or PO boxes as your address. A common cause of suspended profiles.
- Keywords stuffed into your business name. It can work briefly, then gets reported and reversed.
- Hundreds of copy-paste suburb pages. Google treats them as doorway pages.
Work with a local SEO
specialist team.
Every Humming Web local SEO campaign is run by the same four people from day one. You always know who is doing the work.
SEO lead
Sets your local strategy and priorities. Your senior local SEO consultant.
SEO analyst
Runs your rank grids, citation audits and tracking.
Content writer
Writes your service and suburb pages, and your articles.
Account executive
Your day-to-day contact, who keeps work on schedule and runs your monthly review call.
Local SEO questions we get asked.
How much does local SEO cost?
Local SEO with Humming Web starts from $780/month incl. GST. A single-location business in one area sits at the start; competitive city markets and multi-location businesses cost more. Your free visibility scan comes with a clear scope, so you know what's included before you commit.
How long does local SEO take to work?
Business Profile fixes can lift your visibility within weeks. Map pack movement usually shows within 60 to 90 days, and organic rankings strengthen over 3 to 6 months. Competitive areas and brand-new businesses take longer.
What's the difference between local SEO and regular SEO?
Regular SEO helps you rank for searches anywhere. Local SEO targets searches with local intent, such as "near me" or a suburb name, and covers the map pack and Google Maps as well as the organic results. Most local businesses need both, and our local SEO includes the website work.
How is Local SEO different from SEO Content Writing?
SEO Content Writing is articles: one researched post a week. Local SEO is the full service: we also optimise your Google Business Profile and website, build links and citations and analyse your competitors, with four optimised articles a month included.
How do I rank higher on Google Maps?
Start with a complete, accurate Business Profile and the right primary category. Then keep your listings consistent, earn a steady flow of reviews and reply to them, build website pages for the services and areas you want to rank in, and earn local links. Distance also matters, which is why we measure progress with a rank grid.
Do I need local SEO if I don't have a shopfront?
Yes. Service-area businesses such as tradies and mobile services can hide their address and list the areas they serve. You'll rank most strongly near your base, and suburb pages and reviews help you reach further.
Can you help if I have multiple locations?
Yes. Each real location gets its own verified Business Profile, location page and review flow, with reporting for each location and for the business as a whole.
Will you manage my Google Business Profile?
Yes. Profile optimisation and ongoing management are part of every local SEO campaign: posts, photos, Q&A, services, review replies, and fixing suspensions or duplicate listings.
How many suburbs can one website rank in?
There's no fixed number. You'll rank most easily close to your address. To reach further, you need a useful page, reviews and links that are relevant to each area. Your rank grid shows how far your reach extends and where to focus next.
Is local SEO still worth it with AI search?
Yes. AI assistants draw on the same signals local SEO builds: your Business Profile, your reviews, consistent listings and mentions on trusted sites. The businesses that are strong in local search are the ones AI tools tend to name.
Do reviews affect local rankings?
Yes. Google says review count and rating factor into local ranking, and reviews that mention your services and suburbs add relevance. They also decide whether people call you once they see you.
Is local SEO better value than Google Ads?
Google Ads stop working the moment you stop paying. Local SEO builds rankings that keep bringing in calls without a cost per click. Many businesses run ads for quick wins while SEO builds, then reduce ad spend as organic calls grow.
Can you guarantee first place on Google Maps?
No one honestly can: Google decides the rankings, and anyone who promises the top spot is guessing. What we can promise is the work: your profile, pages, links and articles done properly every month, and a plain-English report showing where you rank and what we're doing next.
Are there lock-in contracts?
No. Humming Web has no lock-in contracts. You stay because it works.
How much of my time will it take?
About an hour in the first month to approve your plan and give us access, then a short monthly review call. We'll also ask you to request reviews from happy customers, using the simple system we set up for you.
Stop losing local customers
to the business down the road.
Your free local visibility scan shows where you appear across your service area, what your nearest competitors are doing better and the first fixes to make. No pitch, no pressure, just honest advice.
- Google Business Profile management
- Suburb pages and 4 articles a month
- Monthly report and review call
- No lock-in contract
