Facebook ads for hotels and tourism businesses,
built around direct bookings.

They can, when the ads reach people who could realistically come, the offer is clear and your booking engine works well on a phone. They suit planned stays and people who aren't searching yet, while last-minute bookings lean on Google and booking sites. We can't promise a number of bookings or a return, because your location, season, rates and offer all change the result. Our client case studies show what real accounts did, with the spend included.

With us there are two costs. Management is $100 a week + GST, billed monthly, and it isn't tied to your ad spend. There's no commission on bookings. The ad budget is paid straight to Meta by you, from $20 a day. There's no setup fee, and it runs month to month with 7 days' notice. Budget needs grow with how many markets and seasons you promote at once. Our guide to Meta ads costs in Australia goes through it in more detail.

Usually, but it depends on the engine. Meta's hotel events run from a date search through to the booking confirmed page, and the engine has to send them. Some take a Pixel ID in their settings, and some don't support the Conversions API. We check yours, then test a real booking from ad to confirmation. Where tracking is limited, we compare the ads with your booking reports.

Give people a reason to book with you directly, such as breakfast, late checkout or a room upgrade. Ads then put that offer in front of people who've already looked at you, including those who found you on a booking site. Booking sites still bring guests, so the aim is to win more direct bookings, not to replace them. The ACCC has consulted on price parity clauses, so check your agreements before you advertise a lower direct rate, and any "cheaper than booking sites" claim must be true for the dates shown. Our SEO for hotels works on the same problem from the search side.

Start with your drive markets: the towns and cities your guests already come from. Your booking records usually show this, and we only need postcodes and counts, not guest names. Most properties then add a few feeder cities for long weekends and school holidays. Meta's location help says location targeting can include people who live there, recently visited or often visit, and that complete accuracy isn't guaranteed, so we watch where bookings really come from and adjust.

Not always. Good, honest photos of your rooms, views and the area go a long way, and short clips filmed on a phone often work well in Stories and Reels. Whatever you use should show what guests will really get. If you don't have enough video, AI video reels are a separate service that makes new creative with no filming. We start with what you've got and tell you what to capture next.

Yes. Google Ads management is a separate service from the same team. Google catches people searching for a stay right now, while Facebook reaches people before they've chosen where to go. Many properties run both, so one set of booking data decides where the money goes. Prices for every service are on our pricing page.

We can't promise a date or a number. People often plan a stay well ahead, so bookings can land weeks after someone first sees an ad, and new campaigns start in a learning phase. Meta says an ad set becomes learning limited when it's unlikely to get about 50 optimisation events in the week after its last significant edit, which can happen on a small budget. That isn't a penalty, but results take longer to settle, so we judge campaigns over a season rather than a week.

They stay with your business. Custom audiences, your Pixel, campaign history and every ad we made sit in your own Meta ad account and Business Manager. Give 7 days' notice before your next billing date and we hand everything over with no exit fee.