Link building services that earn
relevant Australian links.
We earn links from real websites your customers read: industry publications, associations, local media and suppliers. Every link is earned through digital PR and outreach, checked against a quality scorecard and reported to you. No PBNs, no bulk packages.
Our SEO analyst will compare your links with your competitors’ and email what we find.
Trusted by Australian businesses
What link building is and
why links still matter.
Link building is earning links from other websites to yours. Links help Google find your pages and judge how trusted they are, so relevant links lift the pages they point to.
Google discovers pages by following links, as its guide to crawlable links explains. A link from a site in your industry also tells Google other people vouch for you. That’s why a good link building agency chases relevance, not volume.
- Relevance beats volumeOne link from your industry outweighs dozens from unrelated blogs.
- Links go where enquiries areWe point links at the service and category pages closest to a sale.
- Risky links cost youPaid and spammy links are ignored at best, and can lead to a manual action.
- Links help AI search tooMentions on trusted sites help AI tools trust your brand, part of Humming Web AI search.
Sample link quality scorecard:
a good link vs a bad link.
Every prospect is scored on the same six checks before we pursue it. Here's how two common link types compare.
- Topical relevance9/10 Same industry, same customers
- Real organic traffic8/10 Steady visitors from Australian searches
- Placement9/10 In the article body, read in context
- Natural anchor text8/10 Your business name
- Clean of spam signals9/10 Edited content, few outbound links
- Australian audience10/10 Australian members and readers
Score 53/60
- Topical relevance2/10 Posts on crypto, travel and casinos
- Real organic traffic1/10 Traffic has fallen to almost nothing
- Placement3/10 Author bio, beside four other links
- Natural anchor text2/10 Exact-match keyword, as requested
- Clean of spam signals1/10 Sells links openly
- Australian audience2/10 No local readership
Score 11/60
Illustration of how we score link prospects. Sites and scores are examples, not real placements. Domain Rating is checked too, but never decides on its own.
How we earn links:
digital PR and outreach.
Good link building Australia-wide uses methods that pass the scorecard, matched to your industry and the pages you need to rank.
White-hat link building services:
what we won’t do.
We don’t buy links, sell them or hide them.
Buying links that pass ranking credit breaks Google’s spam policies. Already have risky links? We review them first and only use Google’s disavow tool when there’s a real problem, such as a past link scheme.
- Never
Private blog networks (PBNs). Sites built only to sell links.
- Never
Bulk link packages. “50 links for $299” is a warning sign, not a bargain.
- Never
Undisclosed paid links. Google expects paid links to be marked sponsored.
- Never
Link swaps at scale. “You link to me, I link to you” networks.
- Never
Irrelevant foreign sites. No Australian or industry audience, no value.
- Never
Keyword-stuffed anchors. Exact-match anchors on every link look manufactured.
Are your current links helping or hurting?
Get a free backlink review. We’ll compare your links with your top competitors’ and flag anything risky.
How our link building
process works.
SEO link building works by finding the gap between your links and your competitors’, then earning the missing ones on sites that pass our scorecard.
It starts with a prioritised fix list for your site, so links point at pages that are ready to rank. Outreach begins in month 3 of every campaign, after tracking, fixes and pages are done in months 1 and 2.
- 1. AuditYour backlinks against your top competitors, plus any risky links.
- 2. Target pagesThe pages closest to enquiries and ready to rank.
- 3. ProspectsRelevant sites found and scored on six checks.
- 4. OutreachPersonal pitches and stories, never bulk templates.
- 5. ReportEvery link listed monthly with its URL, target page, anchor and score.
Link building agency vs
link packages vs DIY.
The main difference is risk: a link building company earns links you can keep, while cheap packages buy links Google is likely to ignore.
| Criteria | Humming Web | Bulk link package | Doing it yourself |
|---|---|---|---|
| Cost | Part of SEO campaigns of $1,000 to $5,000 a month | Usually priced per link | Your time, every week |
| Link sources | Relevant sites that pass our scorecard | PBNs, link farms and offshore blogs | Whoever replies |
| Risk | Low: white-hat only | High: ignored or penalised | Low, but slow |
| Reporting | Every link, page and score, monthly | A list of URLs, if any | Up to you |
Link building is one part of how we work as an SEO agency Australia businesses can see inside. See SEO pricing, or if you’re an agency, ask about SEO you can resell to your clients.
The team earning
your links.
Your links are planned, earned and reported by the same four specialists who run your SEO. Need leads while links build up? Ads that bring in leads while SEO ramps up are run by the same team. Questions first? Talk to our SEO team.
SEO lead
Picks target pages and approves every prospect.
SEO analyst
Runs the competitor gap and scores each site.
Content writer
Writes the stories, guides and pitches.
Account executive
Sends your link report and runs the review call.
What our clients say
“Humming Web completely transformed how we approach Facebook and Instagram advertising. Before working with them our ad spend felt like money down the drain, high cost per lead, low quality enquiries, and no real transparency from our previous agency.”
“Our social media went from an afterthought to our strongest brand asset. Content is original, on-brand, and actually looks professional. Engagement tripled in two months. Completely hands-off for us — they send the calendar, we approve it, done.”
“At $99/month I was sceptical. It seemed too cheap to be quality. I was completely wrong. The content looks better than what bigger agencies quoted us three times the price for. No templates, no stock photos — everything is made for our brand.”
“I'd tried two other agencies before Humming Web. This is the first time my Meta Ads have actually made me money. Transparent, fast to respond, and genuinely care about results. 5.2× ROAS in month two. Can't recommend enough.”
“We always knew our socials needed work but never had the time. Now it's completely hands-off. Monthly calendar, we approve, it goes live. Clear reporting. Completely stress-free and the content quality is excellent.”
“Finally an agency that speaks plain English. Weekly reports tell us exactly what's working — no vanity metrics, no jargon. Leads are up 3× compared to what we were getting before. Direct line to the campaign manager is a game changer.”
“Switched from a large agency where we were just another account number. The difference is night and day. Humming Web actually understand our business, suggest new ideas, and are proactive. Results have been consistent and improving each month.”
“The no lock-in thing was what got me to give it a try. Three months later I'm not going anywhere. Content is consistently on-brand, engagement is up, and it's genuinely one less thing I have to think about. Worth every cent.”
“We tried doing it ourselves for years. The content from Humming Web is miles ahead — professional, creative, and actually gets engagement. Setup was painless and they were posting within a week. No contract, no setup fee. Simple.”
Link building questions we get asked.
What is a link building service?
A link building service is outreach and digital PR that earns links from other websites to yours, so Google sees your pages as trusted and ranks them higher. It covers prospecting, content, pitching, quality checks and a report of every link earned.
How much does link building cost in Australia?
At Humming Web, link building is part of every SEO campaign rather than sold per link. Most campaigns run $1,000 to $5,000 a month, depending on competition and how many quality links you need. Local SEO starts from $780/month.
What makes a good backlink?
The best backlink is one from a relevant site with real visitors, placed in the body of a page and earned editorially. Authority scores like Domain Rating help, but relevance and real traffic matter more.
Is buying backlinks safe?
No. Buying links that pass ranking credit breaks Google's spam policies, and bought links are usually ignored or can lead to a manual action. Paid placements should be marked sponsored, which means they pass no ranking credit.
How long does link building take to work?
Most businesses see new links start helping rankings in three to six months, with bigger gains over six to twelve months. Google has to find each link first, and timing depends on how far behind competitors you start.
How many backlinks do I need?
It depends on your competitors. We compare the sites linking to the pages that outrank you, then set a realistic target. Often a handful of relevant links beats a large number of weak ones.
How do I spot a reputable link building agency?
A reputable link building agency shows you every link it earns, explains how each one was won and turns down paid placements that break Google's spam policies. Warning signs include a fixed number of links for a fixed fee, private blog networks and reports that quote domain authority alone.
What's the difference between link building and digital PR?
Link building covers every way of earning links, while digital PR is one method: pitching stories and data to journalists for coverage. Digital PR links are often the strongest, so it's central to our approach.
Do backlinks still matter for AI search?
Yes. AI Overviews draw on pages Google already trusts, and tools like ChatGPT and Perplexity often cite sites that others mention and link to. Links and mentions on trusted sites help on both fronts. See AI search optimisation.
What if my site already has bad links?
We review your backlink profile first. Google ignores most low-quality links, so we only clean up or disavow when there's a real risk, such as a past link scheme or a manual action in Search Console.
See the links your competitors
have and you don’t.
Your free backlink review shows the link gaps worth closing and any links that could be holding you back. No pitch, no pressure, just honest advice.
- Link building in every Local and eCommerce SEO campaign
- Digital PR, outreach and local links
- Monthly link report and review call
- No lock-in contract