We turn search data into service pages, category pages and articles that rank on Google, get quoted in AI answers and persuade readers to get in touch. Every piece is briefed by your SEO lead and written by your content writer, with AI’s help and a person’s judgement.
Our team will review your key pages and email your top content fixes.
Trusted by Australian businesses
SEO copywriting is writing web pages that match what people search for and persuade them to act, so the page ranks and turns visitors into enquiries.
SEO content writing usually means longer pieces, such as guides and blog articles, that answer questions earlier in the buying journey. Most businesses need both, and your content writer handles both, following Google’s advice on helpful, people-first content.
| Area | SEO content writing | SEO copywriting |
|---|---|---|
| Typical pages | Blog articles, guides and how-tos | Service, location, category and product pages |
| Reader’s goal | Researching a problem | Ready to compare or buy |
| Measured by | Rankings, traffic, links and AI citations | Calls, enquiries and sales |
| Written by | Your content writer | The same writer |
Start with one researched article a week, or have your content written as part of a full SEO campaign.
$375 $275/month incl. GST
For businesses that want fresh, researched articles every week.
$1,000 to $5,000a month, typical
For businesses that need service, location and category pages, not only articles.
Good copy starts before the first sentence. Every page we write has a brief like this, signed off by your SEO lead.
/services/blocked-drains/Every page is written in Australian English, in your brand voice, by the same writer who learns your business.
Every page goes through the same five steps, so quality never depends on who’s having a good week. In an SEO campaign, content is month two, after the audit and tracking set-up, and continues month to month with no lock-in.
Get a free content review. We’ll compare your key pages with what ranks and send the fixes most likely to help.
Google doesn’t penalise content for being AI-assisted. It rewards helpful, original pages and acts against content mass-produced to manipulate rankings.
That’s Google’s own position in its guidance about AI-generated content. We use AI tools for research and outlines. Your SEO copywriter writes, checks and edits every page you publish.
| Area | AI-only content | Humming Web content |
|---|---|---|
| Research | Summarises what already ranks | Your data, competitors and customer questions |
| Facts | Can be wrong or out of date | Checked before you see the draft |
| Proof | None of its own | Your licences, prices, reviews and photos |
| Accountability | Nobody | A named writer and SEO lead |
The weekly article plan is a fixed monthly price for one researched article a week. In a full SEO campaign, content is part of the monthly investment.
Content works best with the rest of the campaign: good pages give other sites a reason to link, which feeds earning links from relevant Australian sites. It’s one part of how we work as an SEO agency Australia businesses can see inside. Compare options on Humming Web SEO pricing, or book a strategy call.
One article a week at a fixed monthly price. See the plan.
Typical monthly SEO investment, content included.
Briefed by your SEO lead, who learns your business.
Stay because the pages work, not because you signed.
Written the same way as our clients' posts: researched keywords, drafted with AI and edited by our team. Here are the latest.
Your SEO content is planned, written and measured by the same four people from day one. Running ads too? Your pages can double as landing pages for Facebook and Instagram ads, managed by the same team.
Chooses the pages worth writing and signs off every brief.
Finds the keywords, gaps and pages close to page one.
Writes and refreshes your pages in your brand voice.
Sends drafts for approval and runs your review call.
“Our social media went from an afterthought to our strongest brand asset. Content is original, on-brand, and actually looks professional. Engagement tripled in two months. Completely hands-off for us — they send the calendar, we approve it, done.”
“At $99/month I was sceptical. It seemed too cheap to be quality. I was completely wrong. The content looks better than what bigger agencies quoted us three times the price for. No templates, no stock photos — everything is made for our brand.”
“We always knew our socials needed work but never had the time. Now it's completely hands-off. Monthly calendar, we approve, it goes live. Clear reporting. Completely stress-free and the content quality is excellent.”
“The no lock-in thing was what got me to give it a try. Three months later I'm not going anywhere. Content is consistently on-brand, engagement is up, and it's genuinely one less thing I have to think about. Worth every cent.”
“We tried doing it ourselves for years. The content from Humming Web is miles ahead — professional, creative, and actually gets engagement. Setup was painless and they were posting within a week. No contract, no setup fee. Simple.”
One 1,000–1,500 word article every week, with a feature image, written to rank on Google and to be picked up by AI search. Every topic comes from keyword research on your own Google Search Console data and SEMrush. The price is $275/month including GST, with no setup fee and no lock-in.
We start with your Google Search Console data (the searches you already show up for, your clicks and your positions), then use SEMrush and your existing site to find topics with real search volume and the right intent. You approve every keyword before we write anything.
It's written by our team with the help of AI. AI speeds up research and drafting; our writers shape, edit and check every post for accuracy and your brand voice. You review every article, and nothing goes live without your approval.
AI SEO, also called GEO (generative engine optimisation), means writing content that AI search tools can understand, trust and quote in their answers, as well as ranking in Google's normal results. People increasingly ask AI for recommendations, so we write every post for both.
If your site runs on WordPress, each post is added as a draft automatically, so you just review it and press publish. Not on WordPress? We send you the finished post, ready to paste in.
Yes. Review each post and ask for changes if you need them. We also keep an eye on your older posts: when Search Console shows them appearing for new searches, we suggest updates or write the extra content.
SEO is slow by nature. Most new articles take a few months to settle into Google's rankings, so we judge them on three to six months of Search Console data, not the first week. Older posts we optimise can move sooner, because Google already knows them.
You do. Every article and feature image we write for you is yours to keep and use, even if you stop the service.
SEO copywriting is writing web pages that rank for what people search and persuade them to act, so search traffic turns into enquiries. It covers service, location, category and product pages, plus titles, meta descriptions and FAQs.
SEO copywriting focuses on pages that convert, such as service and product pages, while SEO content writing covers longer articles and guides that answer research questions. Most sites need both.
Our weekly SEO article plan is $275/month incl. GST for one 1,000–1,500 word article a week. Service, location and category pages are written by your dedicated writer as part of SEO campaigns, which typically run $1,000 to $5,000 a month.
Yes. We start from your existing pages, reviews and the way your team talks to customers, then agree a short voice guide before the first page. You review every draft and can ask for changes.
Yes, and it's often the faster win. We find pages on page two, pages competing for the same keyword and pages with dated facts, then rewrite, merge or refresh them first.
Sometimes. If your site is technically sound and already has some authority, better content may be enough. If pages aren't indexed or you have few links, content alone won't move rankings. See technical SEO and link building.
Your free content review compares your key pages with what ranks, and lists the fixes most likely to help. Or start the weekly article plan: keyword research, your approval, 1,000–1,500 words with a feature image and a ready-to-review draft in your WordPress.
