Shopify SEO services that turn
collections into sales.
Humming Web’s Shopify SEO services fix the platform habits that hold stores back, from duplicate product URLs to app bloat, then build your collection and product pages around what Australians search. Start with a free Shopify SEO audit.
We’ll crawl your store and email your top Shopify fixes.
Trusted by Australian businesses
What Shopify SEO is, and
is Shopify good for SEO?
Shopify SEO is eCommerce SEO shaped around how Shopify builds URLs, themes and apps, so your collection and product pages rank on Google and get named in AI answers.
Shopify handles hosting, SSL, sitemaps and editable titles, as the Shopify SEO help docs explain. The trouble is what you can’t see: fixed URL paths, theme code and app scripts. Our SEO services for Shopify sit inside our eCommerce SEO offer, with the same team, process and reporting.
| Area | Shopify handles | Needs Shopify SEO work |
|---|---|---|
| URLs | Clean handles, automatic redirects | Products linked through /collections/ paths |
| Crawling | Sitemap and default robots.txt | Tag, filter and sort pages left open |
| Speed | Hosting and a global CDN | Heavy themes and leftover app code |
| Content | Fields for titles and descriptions | Collections with no copy, thin products |
The Shopify store issue map:
what breaks and how we fix it.
The issues we check on every Shopify store. Each has a known cause and fix, and most are invisible from the Shopify admin.
Your own map comes from a crawl of your store, in your free audit.
| Where it shows up | The issue | The fix | Impact |
|---|---|---|---|
| /collections/linen/products/quilt-cover | Product grids link to collection paths, so every product has two URLs and internal links point at the wrong one. | Edit the theme so grids link to /products/ URLs. | High |
| /collections/linen/white | Tag filter pages indexed: hundreds of thin, near-identical collections. | Noindex tag views. Turn the ones with demand into real collections. | High |
| /products/quilt-cover-white | Each colour set up as its own product, so six pages compete for one search. | Merge into one product with variants and redirect the spares. | High |
| theme.liquid | Scripts from 14 apps load on every page, five of them already uninstalled. | Strip dead app code and defer the rest. | Medium |
| Product schema | Theme and reviews app both output Product markup with different prices. | One valid block with price, stock and reviews. | Medium |
| /en-nz/collections/linen | Shopify Markets subfolders reuse Australian copy with no local checks. | Check hreflang and localise the collections that sell there. | Medium |
| ?sort_by=price-ascending | Sort and filter parameters crawled thousands of times a month. | Rules in robots.txt.liquid plus correct canonicals. | Low |
What our Shopify SEO
services include.
Everything that decides whether your collections and products show up when shoppers search, done by one Shopify SEO agency team. From $1,650/month incl. GST.
Not sure which of these your store has?
Get a free Shopify SEO audit and we’ll send the issues costing you the most, ranked by impact. No lock-in.
Shopify SEO apps vs
a Shopify SEO expert.
The main difference is that an SEO app fills in fields across your store, while a Shopify SEO expert decides which pages should rank, fixes the theme and writes the copy.
An app suits a new store with a few products. If your theme needs replacing, our web team handles Shopify store builds.
| Area | SEO app | Humming Web |
|---|---|---|
| Collection-path links in the theme | Not touched | Fixed in your Liquid templates |
| Which pages to index | Default settings | Decided from search demand |
| Page speed | Often adds another script | Removes scripts you don’t need |
| Reporting | An SEO score | Organic revenue, reviewed with you |
Your first 90 days
of Shopify SEO.
Most stores see technical fixes and collection changes show up within 6 to 10 weeks, with organic revenue building over 4 to 6 months. Nobody can promise rankings.
- 1 Month 1
Audit and quick fixes
- Full crawl and your Shopify issue map
- GA4 ecommerce tracking and Search Console checked
- Collection-path links, tag pages and dead app code fixed
- Your 90-day plan, signed off by you
- 2 Month 2
Collections and products
- Priority collections rewritten with real copy
- Best-selling products and variants cleaned up
- Product schema tested and Merchant Center checked
- 3 Month 3
Authority and first report
- Link building and digital PR begin
- First buying guides published
- First full report and review call
Changing platforms or themes? We map every URL and set the redirects first. See moving your site without losing rankings.
After 90 days: your campaign continues month to month with no lock-in contract. You stay because it works.
What a Shopify SEO
company costs.
Shopify SEO services from Humming Web start from $1,650 a month incl. GST; where you land depends on the size of your catalogue, how competitive your categories are and how much theme work is needed. See our SEO pricing for what changes the price.
| Criteria | Humming Web | Large agency | Freelancer | SEO apps and DIY |
|---|---|---|---|---|
| Theme and Liquid fixes | Included | Often a separate dev quote | Depends on skills | Not covered |
| Works with your Meta ads | Same team | Usually a separate team | Rarely | No |
| Contract | No lock-in | Often 6 to 12 months | Usually flexible | Monthly subscription |
4 Shopify SEO red flags
- Editing your live theme directly. Changes should be tested on a duplicate theme first.
- Installing more apps to fix speed. Speed usually improves by removing code.
- Hundreds of AI product descriptions, unchecked. Thin, repeated copy drags collections down.
- Guaranteed rankings. Nobody controls Google.
Shopify SEO and Meta ads
from one team.
Many Shopify stores run on Meta ads. We run both, so winning ad angles shape your collection copy and organic visitors get retargeted. See our Meta ads management. Not on Shopify? Read about SEO for WooCommerce.
- 1 Meta Ads
Ad tests find the winning angle
Which product message gets the clicks, tested on Facebook and Instagram.
See Meta Ads - 2 Shopify SEO
Collection copy uses it
Written around what already sells.
- 3 Google
Organic visitors browse and leave
Shoppers who found you on Google.
- 4 Meta Ads
Meta retargets them
Dynamic ads for the products they viewed.
One set of numbers. Revenue from both channels is tracked in one GA4 set-up.
Your Shopify
SEO team.
Every Shopify account gets the same dedicated team of four, so you never explain your store twice.
SEO lead
Sets priorities and decides which collections to win first.
SEO analyst
Runs crawls, theme fixes, schema and tracking.
Content writer
Writes collection copy, product descriptions and guides.
Account executive
Your day-to-day contact, who runs your monthly review call.
Shopify SEO questions we get asked.
What are Shopify SEO services?
Shopify SEO services are ecommerce SEO work tailored to Shopify's URLs, themes and apps, so your collections and products rank and sell. They cover technical fixes, collection and product copy, structured data, speed, content, links and AI search visibility.
Is Shopify good for SEO?
Yes, Shopify is good for SEO for most stores, because hosting, SSL, sitemaps and editable titles come built in. It needs specialist help with fixed URL paths, collection-path product links, tag pages and app code that slows pages down.
How much do Shopify SEO services cost in Australia?
Shopify SEO with Humming Web starts from $1,650/month incl. GST. Where you land depends on how many products and collections you carry and how contested your categories are. Stores with a few hundred products tend to sit lower, while large catalogues and Shopify Plus builds sit higher.
How long does Shopify SEO take to work?
Most Shopify stores notice Google picking up fixed collections and cleaner URLs within about two months, and organic sales growing steadily from month four to month six. Brand-new stores and big catalogues in crowded categories usually need a longer runway.
Does Shopify offer SEO services?
No. Shopify gives you SEO settings, a sitemap and an app store, but it doesn't optimise your store for you. Stores either do the work themselves, use apps, or hire a Shopify SEO agency or consultant.
Do Shopify apps hurt SEO?
They can, because each app may load its own scripts on every page and slow your store down. Uninstalled apps often leave code behind in the theme. We audit every app, remove dead code and keep only what earns its place.
Can you fix duplicate product URLs on Shopify?
Yes. Shopify sets a canonical tag to the main product URL, but many themes still link to collection-path versions. We edit the theme so product grids link straight to /products/ URLs and clean up tag and filter pages.
Do you work with Shopify Plus stores?
Yes. Shopify Plus stores get the same team and process, with more attention on Shopify Markets, multiple storefronts and larger catalogues. We work with your developers on theme changes, or make them ourselves where you'd prefer.
Not sure which of these
your store has?
Get a free Shopify SEO audit. We crawl your store and email the issues costing you the most, ranked by impact.
- Theme, URL and app clean-up
- Collections, products and 4 articles a month
- Monthly revenue report and review call
- No lock-in contract