Facebook ads Melbourne businesses
can plan region by region.
We plan Facebook ads Melbourne owners can judge by enquiries, with locations built around the city’s six metropolitan regions rather than one big circle on the CBD. Humming Web is based in Strathfield, Sydney, runs Melbourne accounts remotely, and charges one flat $100/week + GST for Facebook and Instagram together.
- A plan by Melbourne region
- Facebook and Instagram, one fee
- AI-produced image and video ads
- Pixel and conversion tracking
- Weekly reports, monthly video review
- No setup fee, no lock-in
A few questions about your business, no commitment
Trusted by Australian businesses
A Sydney team running
Melbourne campaigns, openly.
We don’t have a Melbourne office, and we won’t pretend to. Our campaign managers work from Sydney and run Melbourne accounts online, which is how most Meta advertising is managed anyway.
Both states share Australian Eastern time and daylight saving dates, so schedules and reports line up. You speak directly to the person building your ads. The setup, testing and reporting are the same as in all our Meta ads management, with the location work tuned to Melbourne.
- Video strategy callYour offer, what a customer is worth and which regions you serve.
- About 5 days of setupPixel and conversion events, region lists and the first ads for your approval.
- Weekly reportsSpend and cost per enquiry, broken down by region.
- Monthly review callWhat worked, what we cut and where budget goes next.
Facebook advertising Melbourne
plan by metropolitan region.
The Victorian Government groups Melbourne’s 31 councils, plus part of Mitchell Shire, into six regions. Each gets its own ad set and location rule.
Greater Melbourne had 5,435,600 residents at 30 June 2025 and added 105,000 people in 2024-25, the largest rise of any capital. Rockbank - Mount Cottrell grew by 4,600, more than anywhere else in Melbourne, according to the ABS regional population release. That explains the Western row: outer-west audiences change fast, so last year’s location list can miss whole new streets.
| Region | Councils | Businesses we’d test first | Location rule |
|---|---|---|---|
| Inner Metro | Melbourne, Port Phillip, Yarra | Hospitality, gyms, events, professional services | Pins of 2 to 4 km. CBD pins catch commuters, so the form asks for a postcode. |
| Inner South East | Stonnington, Bayside, Boroondara, Glen Eira | Clinics, renovations, tutoring, premium retail | Named suburbs. Higher-value offers, compared suburb by suburb. |
| Western | Melton, Brimbank, Hobsons Bay, Wyndham, Moonee Valley, Maribyrnong | Builders, landscapers, childcare, solar, new-home services | Postcode lists around estates. Updated each quarter as new streets fill. |
| Northern | Banyule, Whittlesea, Nillumbik, Hume, Merri-bek, Darebin, southern Mitchell | Trades, family services, automotive, cafes | Two ad sets. Inner north and outer growth suburbs respond to different offers. |
| Eastern | Manningham, Whitehorse, Knox, Yarra Ranges, Maroondah, Monash | Home services, health, education, pools | Radius of 8 to 15 km from your base. Exclude hills towns you won’t drive to. |
| Southern | Kingston, Frankston, Cardinia, Casey, Greater Dandenong, Mornington Peninsula | Trades, new-home services, peninsula tourism | Separate peninsula ad set. Seasonal offers there, steady ones for Casey and Cardinia. |
Victorian public holidays that
change your ad schedule.
Victoria has two public holidays most of the country doesn’t: the Friday before the AFL Grand Final and Melbourne Cup Day. Both shift when people scroll and when your team can answer leads.
Lead ads keep collecting enquiries on a holiday, but if nobody calls back until Monday, many go cold. We plan around these dates each year using Business Victoria’s public holiday list.
- Labour Day · Mon 9 MarVictoria’s Labour Day falls in March. A long weekend suits travel and leisure offers.
- Friday before the AFL Grand Final · Fri 25 SepFooty-week creative for hospitality and retail. Service businesses may prefer a lower budget that day.
- Melbourne Cup · Tue 3 NovA holiday across Victoria unless a non-metro council has set another day.
What our Melbourne Facebook
ads management includes.
The same setup, testing and reporting as all our Meta ads management, with the location work tuned to Melbourne. One flat $100/week + GST.
Want your Melbourne regions mapped before you spend?
Answer a few questions about where you work and we’ll send a region plan, a daily budget and the first ads to test. Month to month, no lock-in.
How Melbourne looks for
a Facebook ads agency.
“Facebook ads agency Melbourne” and “Facebook advertising agency Melbourne” are the most searched terms, ahead of the plainer “Facebook ads Melbourne”. Searches for “Meta ads Melbourne” are still small.
Searches for “instagram ads melbourne” are covered by the same account and fee. Our Instagram advertising page explains placements and formats.
- A mixed page one In October 2026, agency pages shared page one with a training course, a YouTube video, a Facebook group post and an Airtasker listing.
- Addresses vary Of the three agency pages we read, two gave a Melbourne address and one a Geelong address.
- No fees, few answers None published a management fee, one asked for at least $2,000 a month in ad spend, and one listed FAQs with no answers.
| Search term | Monthly searches |
|---|---|
| facebook ads agency melbourne | 590 |
| facebook advertising agency melbourne | 590 |
| facebook ads melbourne | 480 |
| facebook marketing melbourne | 480 |
| facebook advertising melbourne | 320 |
| facebook marketing agency melbourne | 320 |
| instagram ads melbourne | 170 |
| facebook ads management melbourne | 140 |
| meta ads melbourne | 140 |
| facebook video ads melbourne | 70 |
Results we can show, none
of them from Melbourne yet.
We have no Melbourne case study yet. These are real Meta results for clients elsewhere, not a forecast for a Melbourne business.
- $14.15Cost per lead
Premium Car Buying · Australia-wide
305 qualified leads at $14.15 each
Read the Premium Car Buying case study - $3.96Baker candidate CPL
Jobs Recruiter · Australia-wide
687 leads across two sides. $3.96 per baker candidate.
Read the Jobs Recruiter case study - 4.73xCombined ROAS
Clever Klogs · Australia
4.73x ROAS. $3,749 from $792 in ad spend.
Read the Clever Klogs case study
Every number links to its full story. The rest, including the Richards Quality Projects case study, sit with our results for Australian clients.
Facebook ads in Melbourne:
a worked monthly cost.
You pay two things: our flat management fee and the ad budget you set in Meta. The fee is $100 a week + GST, billed as $440 a month including GST, at any level of spend.
The budget goes from your card to Meta, starting from $20 a day. There’s no setup fee, and 7 days’ notice before billing pauses or ends the service. Full rates are on our ads and social pricing page, and what Meta ads cost in Australia covers click and lead prices.
Illustration · costs only
- Ad budget at $30 a day (30.4 days): $912
- Humming Web management fee: $440 incl. GST
- Monthly total: $1,352
Maths only. It doesn’t predict leads, which depend on your offer, regions and creative.
Real estate, recruitment or finance in Melbourne? Campaigns placed in one of Meta’s Special Ad Categories lose postcode targeting and can’t exclude locations. In Australia the category is opt-in unless your ads reach the US, Canada or Europe. If you opt in, the region plan above is rebuilt from suburbs and wider areas instead. See Meta ads for agents for how that works in property. General information, not legal advice.
Other ways we help
Melbourne businesses.
Ads stop when the budget stops. These services keep enquiries coming between campaigns, run by the same Sydney team. Meta ads in other cities: Sydney, Brisbane and Perth.
Melbourne social media posting
Original designs for your Facebook and Instagram feed
Social media management MelbourneMelbourne SEO
Rankings for the services you sell across the city
SEO agency MelbourneMelbourne map pack
Google Business Profile and suburb visibility
Local SEO in MelbourneInstant form campaigns
Lead forms with qualifying questions
Facebook lead generationAccount review
A ranked fix list for an account someone else runs
Free Facebook ads auditGoogle search ads
For buyers already searching, also on a flat weekly fee
Google Ads managementWhat our clients say
“Humming Web completely transformed how we approach Facebook and Instagram advertising. Before working with them our ad spend felt like money down the drain, high cost per lead, low quality enquiries, and no real transparency from our previous agency.”
“I'd tried two other agencies before Humming Web. This is the first time my Meta Ads have actually made me money. Transparent, fast to respond, and genuinely care about results. 5.2× ROAS in month two. Can't recommend enough.”
“Finally an agency that speaks plain English. Weekly reports tell us exactly what's working — no vanity metrics, no jargon. Leads are up 3× compared to what we were getting before. Direct line to the campaign manager is a game changer.”
“Switched from a large agency where we were just another account number. The difference is night and day. Humming Web actually understand our business, suggest new ideas, and are proactive. Results have been consistent and improving each month.”
Facebook ads Melbourne questions.
Can a Sydney-based team run Facebook ads for a Melbourne business?
Yes. Meta campaigns are built and managed online, so what matters is how well the campaign manager plans your regions and offer, not where they sit. We work with Melbourne businesses remotely through video calls, shared reports and a monthly review.
Are Melbourne and Sydney on the same time for ad scheduling?
Yes. Victoria and New South Wales both use Australian Eastern Standard Time and move to daylight saving on the same dates. Your ad schedule, our working hours and your reports all run on one clock, with no conversion needed.
Should Melbourne ads pause on Melbourne Cup Day or Grand Final Friday?
Usually not entirely. Both are Victorian public holidays, so we lower budgets or pause lead ads only when nobody can return enquiries that day. Hospitality and retail offers may suit the days around them. In 2026 they fall on 25 September and 3 November.
How do you target Melbourne's growth suburbs in the west and north?
We use postcode lists or pins around new estates rather than one radius from the CBD. Melton, Wyndham, Hume and Whittlesea sit well out from the centre, and the ABS recorded Melbourne's biggest 2024-25 growth in Rockbank - Mount Cottrell.
Do you have Facebook ads case studies from Melbourne?
Not yet. Our published Meta results come from businesses in other parts of Australia, and we present them as results for those clients only. On a call we'll explain which one is closest to your Melbourne business and what would differ.
Can I exclude Melbourne suburbs I don't service?
Yes, for most campaigns. We exclude suburbs or postcodes so ads stop showing where you won't travel. Campaigns in a Special Ad Category, such as housing or employment, can't use location exclusions, so we plan those by inclusion only.
Do Instagram ads in Melbourne cost extra to manage?
No extra management fee applies. Instagram placements sit in the same Meta ad account as Facebook, so the weekly fee covers both. Your ad budget is shared between placements, and we shift it towards whichever brings Melbourne leads more cheaply.
Which Melbourne businesses suit Facebook advertising?
The best fit is a Melbourne business selling something people weigh up over days rather than minutes, such as renovations, education, health services, events or visual products. Urgent jobs like blocked drains usually convert better through Google search.
Get a Melbourne region plan
for your Facebook ads.
Tell us your business and the areas you serve. We’ll reply with the regions we’d target first, a daily budget and the ads we’d test, all free.
- Facebook and Instagram, one flat weekly fee
- Your campaign manager, by video call
- No setup fee, no cut of your spend
- No lock-in contract
