Social Media Management · Hotels

Social media management for hotels and tourism businesses,
from $99/month.

Done-for-you Facebook and Instagram for hotels, motels, accommodation and tourism operators. While you’re looking after guests, we plan, design, write and post content that shows off your rooms, your location and the experiences nearby, so travellers book direct. Save 20+ hours a month.

From $99/month
Made for hotels and tourism
No lock-in contract
Book a Free Strategy Call See plans
4.8/5 on Google · 120+ clients
Social media post designed for PTO Society (Travel)Social media post designed for Moto Mates (Ride Share)Social media post designed for Mountain Rocks (Outdoor & Sports)Social media post designed for Premium Car Buying (Dealership)
Social media post designed for Moto Mates (Ride Share)Social media post designed for Mountain Rocks (Outdoor & Sports)Social media post designed for WMIT (Education)Social media post designed for Epik Transport (Transport)
4.8/5
Google rating
120+
Australian businesses served
4,316
Original designs delivered
7
Countries we've worked in
Athelyx logoAustralian Reuse logoWMIT logoDarling CarreANZ Lens logoAuto Store logoBaby Delux logoBedget Supplies logoBought Property Group logoCincy logoGalli Galli logoGood News RE logoHouse of Jaise logoJR logoKiller Candle logoKoogle logoLion Bushido logoMoto Mates logoNorthern Rivers logoPet ID Tags logoProfessional Build logoRobust Coffee logoRoselan Vet logoSwitched On logoTempo Living logoThe Muglan logoWest Artic Air logoswitched-on-bookkeeping logoGalli Galli logoANZ Lens logoEight Quarters logopet-id-tags logoscale-constructions logosleep-and-sound logo
Our Work

Posts we’ve designed for travel and outdoor businesses.

Social media post designed for PTO Society (Travel)
PTO SocietyTravel
Social media post designed for Moto Mates (Ride Share)
Moto MatesRide Share
Social media post designed for Moto Mates (Ride Share)
Moto MatesRide Share
Social media post designed for Mountain Rocks (Outdoor & Sports)
Mountain RocksOutdoor & Sports
Social media post designed for Mountain Rocks (Outdoor & Sports)
Mountain RocksOutdoor & Sports

Showing 5 of 5

View full portfolio
Why Humming Web

Why hotels and tourism businesses pick us
over an agency or DIY.

Real people, not AI

A Sydney creative team designs and writes every post, and your own dedicated designer learns your brand. No templates, no stock photos.

A month planned ahead

Your content calendar is planned a month in advance and posted on schedule, so your feed doesn’t go quiet the week you get busy.

A team you can meet

Offices in Strathfield and Sydney CBD. Meet your team in person by appointment, not just an inbox, or talk to us online wherever you are.

You approve every post

Nothing goes live until you’ve said yes, and your first month is risk-free with our money-back guarantee.

The Real Cost Comparison

Every other way costs more.

What you'd really pay to get social handled, everywhere else.

Do it yourself

$0
+ your nights & weekends
Eats your time

AI tools

$30-150
/mo
Generic & off-brand

Freelancer

$500-2,500
/mo
Flaky & single-skill

Boutique agency

$1,500+
/mo
Locked-in contracts

In-house hire

$4,500+
/mo
Costly to hire & manage
Humming Web from $99/mo. Everything above, handled by a Sydney team. No setup fee, no lock-in.
See packages
Build Your Plan

Social media management for hotels and tourism businesses: pricing & packages.

Starter is 8 original posts for $99/month, about $12 a post. Original posts, design, captions and scheduling, all handled. Change or cancel anytime.

Starter
8 posts per month
$99 /mo
About $12 a post
GST inclusive · no lock-in
Get Starter
  • 8 designed posts per month
  • Original graphic design
  • Custom captions & hashtags
  • Facebook & Instagram posting
  • Monthly content calendar
  • Team seats, invite 2 members free
  • Chat with your designer
  • Upcoming holiday post reminders
Most Popular
Growth
12 posts per month
$149 /mo
About $12 a post
GST inclusive · no lock-in
Get Growth
  • 12 designed posts per month
  • Original graphic design
  • Custom captions & hashtags
  • Facebook & Instagram posting
  • Monthly content calendar
  • Team seats, invite 2 members free
  • Chat with your designer
  • Upcoming holiday post reminders
Scale
16 posts per month
$199 /mo
About $12 a post
GST inclusive · no lock-in
Get Scale
  • 16 designed posts per month
  • Original graphic design
  • Custom captions & hashtags
  • Facebook & Instagram posting
  • Monthly content calendar
  • Team seats, invite 2 members free
  • Chat with your designer
  • Upcoming holiday post reminders
  • Priority turnaround
Want video too? AI video reels from $49/month, a plan of its own. See AI video

All plans are month-to-month. No lock-in contract. No setup fee. Cancel anytime with 7 days notice before your next billing date. All prices AUD, GST inclusive.

You risk nothing · 10-day guarantee

Not happy with your first content? Get your money back.

Every new plan is backed by our 10-day money-back guarantee. Review your first batch of content, if it's not right for you, we'll refund your first month in full.

  • 10 days to review your first content and request changes
  • Full refund of your first month if it's not for you
  • Month-to-month after that, cancel anytime
Get started risk-free See our work
How It Works

How our social media management works:
live in about five days.

Pick a package, share your brand, approve your posts. We design, schedule and publish, you stay hands-off.

1

Choose your package

Pick the plan that fits your business.

2

Share your brand

A quick onboarding checklist so your team has everything it needs.

Onboarding checklist2 / 4
3

Approve & we publish

Review each post, approve, and we publish it for you.

STATUSPOSTREVIEW
Awaiting
Approved
Revision

What our social media clients say

“Our social media went from an afterthought to our strongest brand asset. Content is original, on-brand, and actually looks professional. Engagement tripled in two months. Completely hands-off for us — they send the calendar, we approve it, done.”
Sarah B.Sydney, NSW
“At $99/month I was sceptical. It seemed too cheap to be quality. I was completely wrong. The content looks better than what bigger agencies quoted us three times the price for. No templates, no stock photos — everything is made for our brand.”
Michael T.Brisbane, QLD
“We always knew our socials needed work but never had the time. Now it's completely hands-off. Monthly calendar, we approve, it goes live. Clear reporting. Completely stress-free and the content quality is excellent.”
Lisa K.Melbourne, VIC
Content ideas

What hotels and tourism businesses
should post.

Travellers choose where to stay and what to do on their phones, long before they book. These are the posts that put you on the shortlist.

Rooms and facilities

Your rooms, views, pool and the little touches, designed to make people want to stay.

The local area and things to do

Beaches, walks, tours and events nearby, so your location helps sell the trip.

Seasonal packages and school holidays

Peak season, long weekends and school holiday offers, posted while people are still planning.

Guest reviews as posts

Your best real guest reviews turned into branded posts, so happy guests do the selling.

Behind the scenes with your team

Your front desk, housekeepers and guides. People like knowing who’ll look after them.

How to book direct

Your booking link, phone number and what’s included, so booking with you is the easy part.

Plus reminders for every upcoming holiday post, so nothing sneaks up on you. Every idea is designed for your brand; you approve it before it goes live.

01

Social media management for hotels and tourism businesses

Social media management for hotels and tourism businesses means your Facebook and Instagram stay active without you finding the time between guests. Each month your dedicated designer plans a calendar around your seasons, packages and local events, designs original posts from your photos (or around your brand when you have none), writes the captions and schedules everything once you’ve approved it. Replying to comments and messages stays with you. Run a café or restaurant? See social media for restaurants and cafés.

You approve every post
02

Social media marketing for hotels and tourism businesses

Social media marketing for hospitality is usually two things: regular posts that keep your property in mind while people plan, and paid ads that reach travellers who haven’t found you yet. Tourism social media marketing works the same way for tour operators and attractions. We do both as separate services. Social media management keeps your pages active from $99/month; Meta Ads put your rooms and tours in front of people planning a trip. For travellers searching Google, see SEO for hotels and travel SEO.

Ads are a separate plan
03

Facebook and Instagram for hotels and tourism businesses

Social media for hotels and social media for tourism both work best across the two platforms: Instagram is where travellers browse rooms, views and things to do; Facebook is where they check details, events and reviews. Our plans cover both, and if you want Reels without a filming day, AI Video Reels are a plan of their own.

Both platforms included

Social media management for hotels and tourism businesses: your questions.

How much does social media management cost for hotels and tourism businesses?

Our social media management starts from $99/month including GST for 8 original posts (Starter), with Growth at $149/month for 12 and Scale at $199/month for 16. No setup fee, no lock-in contract, and a money-back guarantee on your first content.

Do I need to send photos of my property?

It helps, but it isn't required. Property photos make the strongest posts, so send them whenever you can. If you don't have photos, we design original graphics around your brand and your location.

What do you post for a hotel or tour operator?

Your rooms and facilities, the local area and things to do, seasonal packages and school holiday offers, your best guest reviews as branded posts, behind the scenes with your team, and how to book direct. You approve every post before it goes live.

Do you post prices and special offers?

Only the ones you've confirmed. We never post prices or offers you haven't confirmed, and we keep "from" prices and their conditions clear, such as dates, minimum stays and what's included, so your ads aren't misleading. You approve every post before it goes live.

Do you reply to comments and messages?

No. Our social media management covers planning, designing, writing and posting your content. Replying to comments and messages stays with you, so guests hear straight from the people looking after them.

Can you run ads to travellers planning a trip?

Yes. Meta Ads Management is a separate service for a flat $100/week + GST, so your rooms and tours reach travellers planning a trip, not just your followers.

Do you work with hotels and tourism businesses outside Sydney?

Yes. We're a Sydney team and work with businesses right across Australia. Everything runs online: your posts and approvals in your Client Portal, and a chat with your designer whenever you need.

Guides

Guides for
hotels and tourism businesses.

Prefer to do it yourself for now? These guides show you how.

How to Use Customer Reviews on Social Media (A Repeatable System for Australian Small Businesses)Your best customers have already written your most convincing content. Here's a repeatable system to turn their reviews into social media posts that build trust and win new business. How to Create a Social Media Content Calendar for an Australian Small BusinessPosting randomly never works long-term. Here's a practical guide to building a social media content calendar that actually gets used. Social Media Content Ideas for Small Business: No New Photos NeededNo new photos? No problem. Here are proven Facebook and Instagram content ideas that work for Australian small businesses with limited visual assets.
What we handle

What we handle for
hotels and tourism businesses.

Social Media ManagementOriginal posts, captions and scheduling, from $99/month. AI Video ReelsUGC-style Reels without a filming day, from $49/month. Meta Ads ManagementPaid Facebook and Instagram campaigns for a flat $100/week + GST. Social Media Post DesignBranded posts, carousels and Stories for your team to post. Quoted for your job.

Other industries: Roofers · Plumbers · Electricians · Builders · Painters · Landscapers · Restaurants · Dentists · Salons · Medical clinics · Real estate · Law firms · Accountants · Events · Fitness

By city: Sydney · Melbourne · Brisbane · Perth · Adelaide · Gold Coast · Sunshine Coast · Canberra · Newcastle · Bendigo · Geelong

Ready to stop worrying about social media?

Start from $99/month with no lock-in, and you risk nothing: if your first content isn’t right, your first month is refunded in full. Prefer to talk first? Book a free strategy call.

See the packages

Book a free strategy call · Read our social media guides

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