SEO audit services that show
you what to fix first.
We find what’s stopping your website ranking on Google and in AI search, then rank every fix by impact and effort. Start with a free audit of your top fixes. The full audit is month one of every campaign.
Our SEO analyst will review your site and email your top fixes.
Trusted by Australian businesses
What an SEO audit is,
and when you need one.
An SEO audit is a full health check of your website that finds what stops search engines crawling, indexing and ranking your pages, so you know what to fix first.
A good website SEO audit measures your site against Google Search Essentials, your competitors and the searches your customers make. Then it turns the findings into a short, ordered list of work.
- Traffic or enquiries droppedFind the cause before guessing at fixes.
- A redesign is comingAudit before SEO site migrations so you keep what ranks.
- SEO isn’t paying offGet an honest second opinion on past work.
- AI answers skip youSee why Google AI Overviews cite competitors instead.
Sample SEO audit report:
scorecard and fix list.
Most audits hand you hundreds of errors. Ours scores eight areas, then ranks the fixes by impact and effort and names who does each one.
- Technical health58
- On-page SEO64
- Content41
- Links and authority35
- Local search72
- AI search readiness30
- Tracking50
- Speed and mobile55
| Fix | Impact | Effort | Who | When |
|---|---|---|---|---|
| Remove noindex left on 38 service pages after a redesign | High | Low | SEO analyst | Month 1 |
| Set up call and form tracking in GA4 | High | Low | SEO analyst | Month 1 |
| Merge three pages competing for “blocked drains” | High | Medium | SEO lead and writer | Month 2 |
| Speed up slow mobile templates | Medium | Medium | Analyst and your developer | Month 1 |
| Add answer-first FAQs to service pages | Medium | Low | Content writer | Month 2 |
| Earn links from local industry sites | Medium | High | SEO lead | Month 3 |
Illustration of a Humming Web audit summary. Business, scores and issues are examples. Your audit uses your own site data.
What our SEO audit
services check.
Eight areas, each scored, each tied to what it costs you in visibility and enquiries.
Free SEO audit vs
full SEO audit.
The free SEO audit gives you your top fixes. The full audit covers your whole site and becomes your 90-day plan.
The full audit is included in every campaign. See our SEO packages and pricing for what that costs.
| Area | Free audit | Full audit |
|---|---|---|
| Covers | Key pages and top issues | Whole site, all eight areas |
| You receive | Your top fixes, by email | Scorecard, fix list and 90-day plan |
| Done by | SEO analyst | Your dedicated team of four |
| Cost | Free | Included in month one |
How our
SEO audit works.
An audit works by combining crawl data, your own analytics and a manual review, then ranking every finding by impact and effort.
Prefer to start with a conversation? Book a free 30-minute call.
- 1. AccessRead-only access to Search Console and GA4.
- 2. Crawl and dataEvery page crawled and checked against your traffic.
- 3. Manual reviewKey pages, intent and competitors, read by a person.
- 4. PrioritiseEach fix rated by impact, effort and owner.
- 5. WalkthroughWe take you through it and agree the plan.
Not sure what’s holding your site back?
Get a free SEO audit and we’ll send the fixes likely to make the biggest difference.
SEO audit tools vs a
human SEO audit.
A tool lists errors, while a human SEO audit decides which ones matter to your business and in what order.
ChatGPT can’t crawl your site or see your analytics on its own, and it can guess when given only a URL. It’s useful for drafting fixes once the data is in.
| Area | Free tool or ChatGPT | Humming Web audit |
|---|---|---|
| Finds technical errors | Yes, often hundreds | Yes, grouped by cause |
| Ranks fixes by business impact | No, by severity score | Yes, impact and effort |
| Reads search intent and competitors | Rarely | Yes, for your key searches |
| Uses your Search Console and GA4 | Only if you export it | Yes |
| Says who fixes what | No | Yes, with timing |
After the audit:
who fixes what.
The audit becomes your first 90 days. Our team makes the fixes, or hands clear tasks to your developer.
The audit is the first step of every campaign we run as an SEO agency Australia businesses can see inside. If you have an in-house team and want direction rather than delivery, work with an SEO consultant.
- Month 1Full audit, tracking set up and priority fixes.
- Month 2Pages, content, on-page work and internal linking.
- Month 3Links and digital PR, first full report and review call.
SEO audits shaped
to your website.
Every audit covers the same eight areas, weighted by how your customers find you. We also tailor audits for SEO on a small-business budget, SEO for long B2B buying cycles and SEO for software companies.
The SEO audit team
behind your report.
Your audit is done by the same dedicated team that would run your campaign, so nothing is lost in a handover.
SEO lead
Reviews findings and sets the priorities.
SEO analyst
Runs the crawl, data and technical checks.
Content writer
Reviews pages, intent and content gaps.
Account executive
Your contact, who books your walkthrough.
What our clients say
“Humming Web completely transformed how we approach Facebook and Instagram advertising. Before working with them our ad spend felt like money down the drain, high cost per lead, low quality enquiries, and no real transparency from our previous agency.”
“Our social media went from an afterthought to our strongest brand asset. Content is original, on-brand, and actually looks professional. Engagement tripled in two months. Completely hands-off for us — they send the calendar, we approve it, done.”
“At $99/month I was sceptical. It seemed too cheap to be quality. I was completely wrong. The content looks better than what bigger agencies quoted us three times the price for. No templates, no stock photos — everything is made for our brand.”
“I'd tried two other agencies before Humming Web. This is the first time my Meta Ads have actually made me money. Transparent, fast to respond, and genuinely care about results. 5.2× ROAS in month two. Can't recommend enough.”
“We always knew our socials needed work but never had the time. Now it's completely hands-off. Monthly calendar, we approve, it goes live. Clear reporting. Completely stress-free and the content quality is excellent.”
“Finally an agency that speaks plain English. Weekly reports tell us exactly what's working — no vanity metrics, no jargon. Leads are up 3× compared to what we were getting before. Direct line to the campaign manager is a game changer.”
“Switched from a large agency where we were just another account number. The difference is night and day. Humming Web actually understand our business, suggest new ideas, and are proactive. Results have been consistent and improving each month.”
“The no lock-in thing was what got me to give it a try. Three months later I'm not going anywhere. Content is consistently on-brand, engagement is up, and it's genuinely one less thing I have to think about. Worth every cent.”
“We tried doing it ourselves for years. The content from Humming Web is miles ahead — professional, creative, and actually gets engagement. Setup was painless and they were posting within a week. No contract, no setup fee. Simple.”
SEO audit questions we get asked.
What is an SEO audit?
An SEO audit is a health check of your website that finds what stops search engines crawling, indexing and ranking your pages, so you know what to fix first. It covers technical health, on-page SEO, content, links, local search, AI search and tracking.
What is included in an SEO audit?
Technical checks, speed and mobile, on-page SEO, content quality, backlinks, local search, AI search readiness and analytics. Ours ends with a scorecard and a fix list ranked by impact, effort and who does each fix.
How much does an SEO audit cost in Australia?
Humming Web's starter audit is free, and the full audit is included in month one of every SEO campaign. Most campaigns run $1,000 to $5,000 a month; Local SEO starts from $780/month.
How long does an SEO audit take?
Most small sites can be audited in a few days, while large sites and online stores take two to four weeks. Our full audit is finished within month one of your campaign, alongside tracking set-up and the first priority fixes.
How often should you do an SEO audit?
Most websites need a full SEO audit every 6 to 12 months, plus a check after any redesign, migration or sudden traffic drop. During a campaign, we keep checking technical health as part of the monthly work.
Can ChatGPT do an SEO audit?
Partly. ChatGPT can analyse crawl exports and draft fixes, but it can't crawl your site, read your Search Console data or judge which fixes matter most to your business. Given only a URL, it may guess.
Is a free SEO audit worth it?
Yes, if a person reviews your site and tells you what to fix first. It's less worth it when it's an automated tool export with hundreds of errors and no priorities. Ours is reviewed by an SEO analyst.
Will an SEO audit improve my rankings?
Not on its own. An audit shows what to fix, and rankings improve when those fixes are made. That's why ours ends with a fix list that names who does each task and when.
What's the difference between a technical SEO audit and a full SEO audit?
A technical SEO audit checks how well Google can crawl, index and load your site, while a full SEO audit also covers content, keywords, links, local search, AI search and tracking.
Do you need access to my website?
Not for the free audit, which only needs your website address. For the full audit we ask for read-only access to Google Search Console and GA4, so findings are based on your real traffic and enquiries.
Find out what’s stopping
your site ranking.
Your free SEO audit shows the fixes most likely to make a difference, ranked by impact. No pitch, no pressure, just honest advice.
- Full audit, scorecard and fix list in month one
- Fixes made, or tasks for your developer
- Monthly report and review call
- No lock-in contract