Frequently asked
questions.

Humming Web is a Sydney-based digital marketing agency for Australian businesses. We manage Meta Ads (Facebook & Instagram) and Google Ads, run social media for you, make AI video reels, write SEO content for your website, get you found on Google with Local SEO and eCommerce SEO, get you found on Google with Local SEO and eCommerce SEO, and build and look after websites on a monthly plan. Everything is flat-fee, with no setup fee and no lock-in contract.

We're based in Sydney, NSW, but we work with businesses right across Australia — Melbourne, Brisbane, Perth, Adelaide, regional NSW, and beyond. Our entire process works remotely. We communicate via email, phone, and video call, and most clients never need to meet us in person.

Never. All of our services are month-to-month. If you want to pause or cancel, give us 7 days notice before your next billing date and that's it — no exit fees, no penalties, no awkward conversations. We believe our results should be what keeps you, not a contract.

No — there is never a setup fee for any of our services. You pay only the monthly fee from the moment your service begins.

Typically within 5 business days of your strategy call. There is no lengthy onboarding process. We get the information we need, build your strategy, and get to work quickly.

You work directly with the specialist managing your campaigns or content — not an account manager, not a junior, not an offshore team reading from a script. You get a direct line to the person who actually knows your account inside and out.

Most do. Our Websites, Social Media, AI Video, SEO Content Writing, Local SEO and eCommerce SEO prices all include GST. The two ad management services are the exception: Meta Ads management is $100/week and Google Ads management $100/week, both + GST (billed monthly: 4 weeks plus GST). Your ad budget is separate and paid directly to Meta or Google.

Everything we do to run your campaigns: campaign strategy and audience research, AI creative production (high-quality ad images and videos produced with AI, with copy written for your brand and audience), bulk creative testing and optimisation, Meta's Advantage+ alongside retargeting and lookalike audiences, weekly plain-English performance reports, and direct access to your campaign manager. It's a flat $100/week + GST, billed monthly (4 weeks plus GST).

Three ways. We produce high-quality ad images and videos with AI, with copy written for your brand and audience, so every round brings fresh creative instead of generic templates. We launch many creatives at once (different headlines, images, videos and angles), then our team cuts what doesn't work and scales what does; the testing is judged by people, not left on autopilot. And Meta's AI-powered Advantage+ finds people likely to buy, alongside retargeting of warm audiences and lookalikes of your best customers.

No — the $100/week + GST is our management fee only. Your ad budget is paid directly to Meta and is completely separate. We recommend starting with a minimum of $20/day in ad spend to generate meaningful results, but this varies by industry and goals. You have full control over your ad budget and can adjust it at any time.

Always. We work inside your Meta Business Manager and your ad account — not ours. Every campaign, audience, creative, and data point belongs to you. If you ever decide to leave, everything stays with you. We would never hold your data or assets hostage.

Our currently active campaigns average 4.8× ROAS, and most clients see a meaningful reduction in cost per lead within the first 30–60 days. That said, results depend on your industry, offer, ad budget, and landing page quality. We give honest projections on your strategy call — no inflated promises, no vanity metrics.

Meta Ads work for almost any business whose customers are on Facebook or Instagram — which is most of them. We manage campaigns for trades businesses, eCommerce stores, healthcare providers, real estate agents, service businesses, education providers, hospitality, and more. If your target audience uses social media, we can reach them profitably.

Most Meta Ads failures come down to poor targeting, weak creative, no testing, or campaigns left running without ongoing optimisation. We fix all of these. We research your audience before spending a cent, test multiple variations, and refine continuously based on what the data shows. We also give you full transparency into everything — so you always know exactly what's happening and why.

Everything we do to run your campaigns: AI-assisted keyword research and campaign strategy, responsive search ads with AI-written copy checked by our team, sitelinks, callouts and call buttons, conversion tracking for calls, forms and sales, Google's Smart Bidding, ongoing search-term reviews, negative keywords and budget changes, and weekly plain-English reports. The fee is a flat $100/week + GST.

No. The $100/week + GST is our management fee only. Your ad budget is paid directly to Google and is completely separate, and we never take a percentage of your ad spend, so you can raise your budget without paying us more. We'll recommend a starting budget on your strategy call, based on your industry and the keywords you want to win.

Always. We work inside your Google Ads account, not ours. Every campaign, keyword, ad and data point belongs to you, and if you ever leave, everything stays with you.

AI does the heavy lifting and people make the calls. We use AI tools alongside Google's own data for keyword research, AI drafts the copy for your responsive search ads (our team checks every line), and Google's Smart Bidding sets bids to win conversions. We then review the search terms, add negative keywords and adjust budgets by hand.

We set up conversion tracking from the start, so every call, form and sale your ads bring in is counted. You get a plain-English report every week and a review every month, showing what you spent, what came back and what we're changing next.

They do different jobs. Google Ads reach people who are searching for what you sell right now, so they suit services people look up when they need them. Meta Ads reach people on Facebook and Instagram before they search, which suits building demand and visual products. Many businesses run both. Meta Ads management is $100/week and Google Ads $100/week, both + GST, and we'll tell you honestly which fits your business on the strategy call.

Every plan includes original graphic design created from scratch for your brand, custom captions written in your brand voice, a hashtag strategy tailored to your industry, scheduling and posting directly to Facebook and Instagram, a monthly content calendar sent for your approval before anything goes live, and a monthly performance report. The Starter plan is $99/month for 8 posts, Growth is $149/month for 12 posts, and Scale is $199/month for 16 posts.

Never. Every piece of content is designed from scratch specifically for your brand using your colours, fonts, tone, and business identity. We don't use Canva templates, stock photography, or recycled content from other clients. What you see in our portfolio is exactly what we deliver.

Yes — this is a core part of how we work. Every month you receive a full content calendar with all posts for that month before anything is scheduled. You review it, request any changes, and give final approval. Nothing posts without your sign-off.

All plans include Facebook and Instagram posting as standard. Content is designed to work well on both platforms. If you need additional platforms, reach out and we can discuss options.

Consistent, professional content typically shows meaningful engagement improvements within 60–90 days. Follower growth and brand awareness build over time — social media is a long game, not an overnight fix. That said, many clients notice improved engagement and professional brand perception within the first month simply because the content quality is significantly higher than what they were producing themselves.

Just let us know. We can accommodate additional posts outside your regular calendar. Depending on the plan and the scope of work, this may be included or may involve a small additional cost — we'll always be upfront about that before proceeding.

Short 9:16 videos in the style of user-generated content (UGC), the kind that performs best on Instagram and Facebook, made with AI instead of a camera crew. Depending on the video we use an AI talking-head avatar, an AI voiceover, motion graphics, your own clips, or a mix. No camera, no creators and no filming from you.

There are three monthly plans: Min from $49/month (2 videos), Med from $89/month (4 videos) and Max from $169/month (8 videos). All prices include GST. You can buy video on its own or add it to any plan.

Every plan includes up to 3 team seats, review and approval in your portal, a 3–5 business day turnaround per video, 2 rounds of revisions, and delivery as 9:16 Reels ready for Instagram and Facebook.

No. You fill in a 15-minute brief once and we create everything: the script, hooks, captions and music. If you do have footage, even clips shot on your phone, send it over and we'll build it into the reel.

Video plans don't include posting. Every video is delivered to your portal, ready to download and post wherever you like. Want us to post them for you? Add a social media management plan.

Yes. Plans are month-to-month with no lock-in. Move between Min, Med and Max as your needs change, or cancel with 7 days notice before your next billing date.

One 1,000–1,500 word article every week, with a feature image, written to rank on Google and to be picked up by AI search. Every topic comes from keyword research on your own Google Search Console data and SEMrush. The price is $275/month including GST, with no setup fee and no lock-in.

We start with your Google Search Console data (the searches you already show up for, your clicks and your positions), then use SEMrush and your existing site to find topics with real search volume and the right intent. You approve every keyword before we write anything.

It's written by our team with the help of AI. AI speeds up research and drafting; our writers shape, edit and check every post for accuracy and your brand voice. You review every article, and nothing goes live without your approval.

AI SEO, also called GEO (generative engine optimisation), means writing content that AI search tools can understand, trust and quote in their answers, as well as ranking in Google's normal results. People increasingly ask AI for recommendations, so we write every post for both.

If your site runs on WordPress, each post is added as a draft automatically, so you just review it and press publish. Not on WordPress? We send you the finished post, ready to paste in.

Yes. Review each post and ask for changes if you need them. We also keep an eye on your older posts: when Search Console shows them appearing for new searches, we suggest updates or write the extra content.

Our website plans start at $29/month including GST, with $0 upfront. Starter ($29/month) is a single-page website, Business ($79/month) is a multi-page website, and Growth ($129/month) adds social media and content. See every plan on the Web Design page.

Design, a mobile-responsive build, hosting, SSL, professional email, contact and enquiry forms, maintenance, backups, technical support and an SEO-ready setup. One monthly fee covers building your site and keeping it running.

A traditional website often costs $1,500 or more upfront, with hosting, email and maintenance paid for separately on top. Our plans spread it into one monthly fee with nothing to pay upfront, and we keep the site updated, secure and backed up for you.

Just your business information, your logo and your content, such as your services, contact details and any photos you'd like to use. We take it from there and build your website.

Everything in Business, plus 8 social media image posts a month with Facebook and Instagram management, and 2 SEO-optimised content pieces a month, for $129/month. That's less than a Business website and a Social Media Starter plan bought separately.

Yes, at a discount. Starter clients get our $99/month Social Media Starter plan for 10% off, and Business clients get it for 20% off.

Local SEO is for businesses that serve an area: it gets you found in Google Maps and local searches, starting with your Google Business Profile. eCommerce SEO is for online stores: it ranks your product and category pages so more people find and buy from your store.

Both include keyword research and competitor analysis, on-page optimisation and technical fixes, link building, four optimised articles every month, and a plain-English report each month. Local SEO adds your Google Business Profile and local citations; eCommerce SEO adds your product and category pages.

Local SEO is from $780/month and eCommerce SEO from $1,650/month, both incl. GST. We confirm the price for your business on a free strategy call, before you start.

SEO builds over months rather than days. The groundwork (your key pages, technical fixes and the first links and articles) starts straight away, and your monthly report shows what moved and what we're doing next.

No, and be wary of anyone who does: Google decides the rankings, and nobody outside Google controls them. What we promise is the work: the optimisation, links and articles each month, and an honest report on what moved.

SEO Content Writing is articles: one researched post a week. Local and eCommerce SEO are the full service: we also optimise your website, build links and analyse your competitors, with four optimised articles a month included.

You choose your plan and pay by card when you sign up, and it renews each month after that. Prices include GST, except Meta Ads and Google Ads management, which are + GST. Your ad budget is separate and paid straight to Meta or Google.

Yes. You can upgrade or downgrade your social media plan at any time. Changes take effect from the next billing cycle. For Meta Ads, the management fee stays the same regardless of your ad budget — so you can increase your ad spend without paying us more.

Give us at least 7 days written notice before your next billing date and we'll wrap up your service at the end of your current billing period. There are no cancellation fees, no penalty clauses, and no awkward exit processes. All your assets, data, and accounts remain yours after you leave.

Yes. You start with one plan. Social Media, Meta Ads and AI Video can be added later from your Client Portal; for a website, Google Ads, SEO Content Writing or our other services, get in touch and we'll set it up. Each is at its usual price.

Because our model is different. Traditional agencies charge a percentage of your ad spend (10–20%), which means their fees grow automatically as your budget grows — regardless of the extra work involved. We charge a flat fee because it's fairer, more transparent, and aligns our incentives with your results rather than your spend. We also operate lean, which means lower overhead and savings we pass on to clients.