The AI SEO agency that gets you
cited, not skipped.
We make your website the source Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini quote, built on the same SEO that wins on Google.
Our SEO analyst will test your key questions and email what we find.
Trusted by Australian businesses
What an AI SEO agency does:
GEO and AEO explained.
An AI SEO agency makes your business easy for AI search tools to find, trust and quote, so you appear inside the answer instead of below it.
You’ll hear it called generative engine optimisation (GEO), answer engine optimisation (AEO) or AI search optimisation. The job is the same: clear answers, consistent business facts and a site crawlers can read. Google’s guide to AI features and your website adds no extra technical requirements: the page must be indexed and able to show a snippet.
- Answer-first pagesDirect answers AI tools can lift and credit to you.
- Consistent business factsName, services, prices and service areas that match everywhere they appear.
- Third-party proofMentions on sites AI tools already trust, earned through our link building services.
- AI visibility trackingWhich buyer questions cite you, and which cite competitors.
Why one page gets cited
and another doesn't.
A typical AI answer to a buyer's question. Each marker is a signal we build into your pages and profiles so you become the source it quotes.
What should I look for in a bookkeeper for my small business?
AI answer
A good small-business bookkeeper is a registered BAS agent who knows your accounting software and quotes a fixed monthly fee.1
1Check for:
- Registration with the Tax Practitioners Board2
- Experience with Xero or MYOB1
- Clear pricing and turnaround times3
Local options include Example Bookkeeping Co, rated 4.8 from 60 Google reviews.4
3- 1examplebookkeeping.com.au
- 2tpb.gov.au
- 3Industry directory
- 4Google Business Profile
Not citedcompetitor.com.au: no direct answer, prices in a PDF.
5- 1A quotable first sentenceAI tools lift a self-contained sentence that repeats the question’s key term. We open key pages and FAQs with a 40 to 60 word answer.
- 2Lists it can extractCriteria, steps and comparisons in lists and tables are easier to quote than long paragraphs.
- 3Consistent business factsYour name, rating and services match on your site, Business Profile and directories, so the AI can name you. It’s the same work as getting found on Google Maps.
- 4Sources it already trustsAI answers often cite government sites, directories, reviews and industry media. We earn mentions where your buyers’ questions already get answered.
- 5Why the competitor was skippedNo direct answer, prices in a PDF, content that needs JavaScript. Fixing what’s hidden is often the fastest win, handled by our technical SEO services.
How AI search tools
choose their sources.
Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini each gather sources their own way. All of them start with pages they can crawl.
Google AI Overviews
A summary above the results on some searches. Its links come from Google’s index, so ranking and being cited go together.
Uses Google’s indexGoogle AI Mode
For longer, comparison-style questions. Google may run a “query fan-out” across several subtopics, which rewards pages that cover a topic in depth.
Uses Google’s indexChatGPT
ChatGPT search finds pages with OpenAI’s crawler, OAI-SearchBot, and shows its sources. Blocking that crawler can keep you out.
Own crawlerPerplexity
Every answer lists numbered sources. It crawls with PerplexityBot and often cites directories, reviews and forums.
Own crawlerGemini
Google’s assistant can ground its answers in Google Search, so the work that earns AI Overview citations carries across to Gemini.
Uses Google SearchWhat they all reward
Crawlable pages, direct answers, specific facts and a business trusted sites mention.
Our focusOur AI SEO services:
what’s included.
AI search optimisation is part of every Humming Web SEO campaign, not an add-on, so it’s covered by our standard SEO pricing, from $780/month incl. GST. Here’s the work behind it.
Your first 90 days
of AI search optimisation.
AI search follows the same 90-day plan as every Humming Web SEO campaign, with AI checks in each month. Most businesses see first citations on specific questions in around three months, once pages are recrawled.
- 1 Month 1
Audit and access
- AI visibility baseline for your key buyer questions
- GA4, Search Console and call tracking set up, including AI referral traffic
- Crawler access, indexing and priority technical fixes
- Your 90-day plan, agreed and signed off by you
- 2 Month 2
Answers and structure
- Key pages rewritten answer-first
- FAQs, costs and comparison tables added where buyers ask
- Schema and internal linking updated
- 3 Month 3
Authority and first review
- Link building and outreach to trusted sources
- First full report, with AI visibility next to rankings and enquiries
- Review call and a plan for the next quarter
After 90 days: your campaign continues month to month with no lock-in contract. AI answers change often, so we re-test your questions every month.
How we measure
AI search visibility.
We test the same buyer questions every month and record whether each AI tool cites you, mentions you or leaves you out.
| Buyer question | AI Overviews | AI Mode | ChatGPT | Perplexity | Gemini |
|---|---|---|---|---|---|
| Best bookkeeper for a small business | Cited | Mentioned | Not shown | Cited | Mentioned |
| How much does a bookkeeper cost a month | Cited | Cited | Mentioned | Not shown | Cited |
| Bookkeeper vs accountant for a sole trader | Not shown | Mentioned | Not shown | Not shown | Not shown |
| Xero bookkeeper near me | Mentioned | Cited | Not shown | Mentioned | Not shown |
Gaps like the third row become next month's work. Search Console counts AI Overview and AI Mode clicks inside the “Web” search type, not separately, so we add GA4 referral data from ChatGPT, Perplexity and Gemini and report it next to your enquiries. Want to see one? Talk to our SEO team.
Want to know what ChatGPT says about your business?
Get a free AI visibility check: who gets cited for your buyer questions, and what to fix first.
SEO vs GEO vs AEO:
what changes and what doesn’t.
SEO earns a ranking position, while GEO and AEO earn a mention or citation inside an AI answer. Most of the groundwork is shared: AI search sits on the core work we do as an SEO agency Australia businesses hire for enquiries, and a page that can’t rank rarely gets cited.
| Criteria | GEO and AEO | Traditional SEO |
|---|---|---|
| Goal | Be quoted or named in the answer | Rank a page in the results |
| Where it shows | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini | Google and Bing results |
| What wins | Direct answers, specific facts and trusted mentions | Relevance, links and page experience |
| Measured by | Citations, mentions, AI referrals and enquiries | Rankings, clicks and enquiries |
| Foundation | The same pages | Crawlable, indexed, helpful pages |
5 things no AI SEO company can honestly promise
- A guaranteed citation. AI answers change with the wording, the user and the day.
- Instant results. Crawlers need to revisit your pages before answers change.
- Perfect tracking. AI tools share limited referral data.
- Citations without SEO. If Google can’t index a page, AI Overviews can’t cite it.
- Value from an “AI premium”. We include AI search in every campaign.
The team behind your
AI search optimisation.
The same four specialists run your SEO and AI search work from day one. Running ads as well? The same team can handle your Meta ads management, so search and social share one set of data.
SEO lead
Picks the buyer questions worth winning and sets the plan.
SEO analyst
Runs crawler checks, schema and the monthly AI visibility tests.
Content writer
Writes the answer-first pages, FAQs and comparisons.
Account executive
Your day-to-day contact, who runs the monthly review call.
What our clients say
“Humming Web completely transformed how we approach Facebook and Instagram advertising. Before working with them our ad spend felt like money down the drain, high cost per lead, low quality enquiries, and no real transparency from our previous agency.”
“Our social media went from an afterthought to our strongest brand asset. Content is original, on-brand, and actually looks professional. Engagement tripled in two months. Completely hands-off for us — they send the calendar, we approve it, done.”
“At $99/month I was sceptical. It seemed too cheap to be quality. I was completely wrong. The content looks better than what bigger agencies quoted us three times the price for. No templates, no stock photos — everything is made for our brand.”
“I'd tried two other agencies before Humming Web. This is the first time my Meta Ads have actually made me money. Transparent, fast to respond, and genuinely care about results. 5.2× ROAS in month two. Can't recommend enough.”
“We always knew our socials needed work but never had the time. Now it's completely hands-off. Monthly calendar, we approve, it goes live. Clear reporting. Completely stress-free and the content quality is excellent.”
“Finally an agency that speaks plain English. Weekly reports tell us exactly what's working — no vanity metrics, no jargon. Leads are up 3× compared to what we were getting before. Direct line to the campaign manager is a game changer.”
“Switched from a large agency where we were just another account number. The difference is night and day. Humming Web actually understand our business, suggest new ideas, and are proactive. Results have been consistent and improving each month.”
“The no lock-in thing was what got me to give it a try. Three months later I'm not going anywhere. Content is consistently on-brand, engagement is up, and it's genuinely one less thing I have to think about. Worth every cent.”
“We tried doing it ourselves for years. The content from Humming Web is miles ahead — professional, creative, and actually gets engagement. Setup was painless and they were posting within a week. No contract, no setup fee. Simple.”
AI SEO questions we get asked.
What is an AI SEO agency?
An AI SEO agency optimises your website and online presence so AI tools like Google AI Overviews, ChatGPT and Perplexity cite or recommend your business. The work covers answer-first content, structured data, crawler access and mentions on trusted sites.
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) is the practice of shaping your content and online presence so AI tools quote, cite or recommend you in their answers. It builds on SEO, adding direct answers and mentions on sites those tools trust.
How do I get my business cited in Google AI Overviews?
Make sure the page is indexed and can show a snippet, answer the question directly near the top, and back it with specific facts. Google says no special markup is needed. Mentions and links from trusted sites help it choose you.
How do I get my business recommended by ChatGPT?
Let OAI-SearchBot crawl your site, publish clear pages that answer buyer questions, and get mentioned on sites ChatGPT already cites, such as directories, review sites and industry media. Consistent details across those sources help.
How much does AI SEO cost in Australia?
At Humming Web, AI search optimisation is included in every SEO campaign rather than sold as an add-on. Most businesses invest between $1,000 and $5,000 a month in SEO with us: Local SEO starts from $780/month and eCommerce SEO from $1,650/month.
How long does AI SEO take to work?
Most businesses see first citations on specific questions in around three months, once pages are recrawled, and broader visibility in six to twelve months. Competitive topics take longer.
How do I choose an AI SEO agency in Australia?
Choose one that tests your real buyer questions across AI tools, fixes the pages those answers draw on, and reports citations every month. Be wary of anyone promising a set spot in ChatGPT, because no one controls those answers. Ask to see a sample visibility report before you sign.
Should I block AI crawlers in robots.txt?
Only if you don't want to appear in those tools, because blocking OAI-SearchBot or PerplexityBot can keep you out of their answers. Google-Extended limits some other Google AI uses, while AI Overviews follow normal Googlebot and snippet controls.
How do you track AI search visibility?
We test a fixed set of buyer questions each month in AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, and log citations and mentions. We report it next to your enquiries.
Find out what AI search
says about you.
Your free AI visibility check shows who AI tools cite for your buyer questions, and what to fix first. No pitch, no pressure, just honest advice.
- AI search in every Local and eCommerce SEO campaign
- Answer-first pages, schema and crawler access
- Monthly AI visibility report and review call
- No lock-in contract