Crawl
CriticalCan Google reach every page that matters?
- robots.txt blocks the /services/ folder
- 212 internal links point to redirects
- Sitemap lists 14 deleted pages
Technical SEO · Sydney owned
Technical SEO agency that fixes
what blocks Google.
We work with Australian businesses whose sites aren’t being crawled, indexed or loaded the way Google needs. We find the faults, rank them by impact and fix them, or write tickets your developer can ship the same week.
Fixes ranked by impact
Developer-ready tickets
No lock-in contract
In every SEO campaign, from $780/month
Thanks, your audit request is in.
Our SEO analyst will review your site and email your top technical fixes.
Trusted by Australian businesses
What it is
What a technical
SEO agency does.
Technical SEO is the work that makes sure search engines and AI tools can crawl, render, index and understand your website, so your content has a fair chance to rank.
Our technical SEO experts check your site against Google Search Essentials, fix what’s broken and keep watching, because every plugin update can break something. It sits underneath everything we do as an SEO agency Australia businesses can see inside.
- Pages missing from GoogleNoindex tags, blocked folders or thin duplicates hold them back.
- Traffic fell after a changeA redesign, new theme or plugin update often leaves faults behind.
- Slow on mobileHeavy templates fail Core Web Vitals and lose visitors.
- AI answers skip youUnclear structure and missing schema make you harder to cite.
Sample health map
Sample technical SEO
health map.
Tools hand you hundreds of warnings with no order. We group technical SEO issues into five areas and rate each by severity, so you know what to fix first.
- Critical
- High
- Medium
- Low
Index
HighAre the right pages in Google, once each?
- Tag and archive pages indexed as duplicates
- Canonicals point to staging URLs
- 9 key pages “crawled, not indexed”
Speed
HighDo pages load fast on a phone?
- Mobile LCP 4.8s on service templates
- Uncompressed hero images, 2MB each
- Layout shift from late-loading banner
Structure
MediumDoes the site show Google what matters most?
- Top earning page sits five clicks deep
- Two pages compete for the same search
- Orphan blog posts with no internal links
Schema
LowCan search engines and AI read the facts?
- No LocalBusiness markup on contact page
- FAQ markup doesn’t match visible text
- Missing breadcrumb markup
Illustration of the summary page in a Humming Web technical review. Business and findings are examples. Your health map uses your own crawl and Search Console data.
What's Included
Technical SEO services
we deliver.
Our technical SEO services cover everything Google relies on, from server responses to the schema AI tools read.
Crawling & Indexing
robots.txt, XML sitemaps, noindex rules, canonicals and duplicate pages, checked against the Search Console index report.
Speed & Core Web Vitals
We improve Core Web Vitals (LCP, INP and CLS) on the templates that bring in enquiries.
Site Structure & Internal Links
URL paths, menus and links that point Google at your best pages.
Redirects & Errors
Redirect chains, 404s and HTTPS issues cleared, with every change logged.
Structured Data
Schema for your business, services, FAQs and breadcrumbs, tested before launch.
JavaScript & AI Crawlers
We check that key content renders without scripts and that AI crawlers can read it, which supports our AI search optimisation work.
How it works
How our technical
SEO audit works.
A technical SEO audit works by crawling every page, comparing what we find with your Search Console data, then ranking each issue by how much traffic and how many enquiries it puts at risk.
It’s the technical half of a Humming Web SEO audit, which also covers content, links and local search.
- 1. AccessRead-only Search Console and GA4.
- 2. CrawlEvery URL, template and redirect, desktop and mobile.
- 3. Cross-checkCrawl data matched against indexing and traffic.
- 4. Health mapIssues grouped by area and severity.
- 5. Fix planWho fixes what, in which order, agreed with you.
Who fixes it
We fix it, or brief
your developer.
With CMS access, our SEO analyst makes the fix. Where your developer owns the code, we write a ticket they can act on without a meeting.
Each ticket names the problem, the pages, the fix and a test. After release we re-crawl to confirm it’s closed. A technical SEO company should get problems solved, not only reported.
Sample developer ticketCritical · fix this sprint
- Issue
- Service pages carry a noindex tag left over from staging
- Pages
- 38 URLs under /services/ (list attached)
- Fix
- Remove the tag from the service template and clear the page cache
- Test
- URL Inspection shows “Indexing allowed” on five sample pages
Not sure if Google can see your best pages?
Get a free technical SEO audit and we’ll send the fixes with the most impact.
Your site
Technical SEO for your
platform and site size.
The checks are the same everywhere. The faults differ by platform.
WordPress
Plugin bloat, page builders and theme updates that undo fixes.
WordPress SEO servicesOnline stores
Filters, variants and pagination that create thousands of duplicate URLs.
eCommerce SEO agencyLarge sites
Crawl budget, log files and templates shared by thousands of pages.
SEO for sites with thousands of pagesRedesigns and moves
Redirect maps and launch-day checks so rankings survive the change.
SEO site migrations The first 90 days
Your first 90 days
of technical SEO.
Technical fixes come first, because content and links work better on a site Google can read.
- 1 Month 1
Audit and critical fixes
- Full crawl and health map
- GA4, Search Console and call tracking checked
- Critical and high severity fixes shipped or ticketed
- 2 Month 2
Structure and speed
- Internal linking and site structure improved
- Template speed work with your developer
- Schema added and tested on key pages
- 3 Month 3
Monitor and report
- Re-crawl to confirm every fix held
- First full report and review call
- Ongoing checks after each site change
After 90 days: we keep monitoring month to month, with no lock-in contract.
Cost
What technical SEO
services cost.
Technical SEO is part of every Humming Web campaign, which usually costs $1,000 to $5,000 a month depending on your site’s size and how competitive your market is.
For what’s included at each level, see SEO packages and pricing, or book a call with Humming Web.
- $1,000 to $5,000
Typical monthly investment with Humming Web.
- No lock-in
Stay because the fixes pay off.
Red flags
4 red flags in a
technical SEO proposal.
- Red flag
A tool export sold as an audit. Warnings with no order or owner.
- Red flag
“We’ll get you a 100 speed score.” Scores matter less than real visitor data.
- Red flag
No plan for who fixes what. Findings without fixes change nothing.
- Red flag
Guaranteed rankings. Nobody controls Google’s results.
Your team
The technical SEO experts
on your account.
A dedicated team of four, and you can talk to the person fixing your site.
Strategy
SEO lead
Sets priorities and signs off the fix plan.
Technical
SEO analyst
Runs crawls, makes fixes and writes tickets.
Content
Content writer
Fixes thin and duplicate pages.
Delivery
Account executive
Your contact and monthly review call.
What our clients say
“Humming Web completely transformed how we approach Facebook and Instagram advertising. Before working with them our ad spend felt like money down the drain, high cost per lead, low quality enquiries, and no real transparency from our previous agency.”
Craig R.Sydney, NSW
“Our social media went from an afterthought to our strongest brand asset. Content is original, on-brand, and actually looks professional. Engagement tripled in two months. Completely hands-off for us — they send the calendar, we approve it, done.”
Sarah B.Sydney, NSW
“At $99/month I was sceptical. It seemed too cheap to be quality. I was completely wrong. The content looks better than what bigger agencies quoted us three times the price for. No templates, no stock photos — everything is made for our brand.”
Michael T.Brisbane, QLD
“I'd tried two other agencies before Humming Web. This is the first time my Meta Ads have actually made me money. Transparent, fast to respond, and genuinely care about results. 5.2× ROAS in month two. Can't recommend enough.”
David K.Melbourne, VIC
“We always knew our socials needed work but never had the time. Now it's completely hands-off. Monthly calendar, we approve, it goes live. Clear reporting. Completely stress-free and the content quality is excellent.”
Lisa K.Melbourne, VIC
“Finally an agency that speaks plain English. Weekly reports tell us exactly what's working — no vanity metrics, no jargon. Leads are up 3× compared to what we were getting before. Direct line to the campaign manager is a game changer.”
James M.Perth, WA
“Switched from a large agency where we were just another account number. The difference is night and day. Humming Web actually understand our business, suggest new ideas, and are proactive. Results have been consistent and improving each month.”
Priya N.Sydney, NSW
“The no lock-in thing was what got me to give it a try. Three months later I'm not going anywhere. Content is consistently on-brand, engagement is up, and it's genuinely one less thing I have to think about. Worth every cent.”
Tom W.Gold Coast, QLD
“We tried doing it ourselves for years. The content from Humming Web is miles ahead — professional, creative, and actually gets engagement. Setup was painless and they were posting within a week. No contract, no setup fee. Simple.”
Emma R.Adelaide, SA
Technical SEO questions we get asked.
What is technical SEO?
Technical SEO is the part of search engine optimisation that helps search engines crawl, render and index your website, so your pages can rank. It covers site speed, indexing rules, redirects, site structure, structured data and mobile performance.
What does a technical SEO agency do?
A technical SEO agency finds and fixes the code, structure and server issues that stop your site ranking. That includes crawl errors, duplicate pages, slow templates, broken redirects and missing schema, plus ongoing checks after each site change.
How much do technical SEO services cost in Australia?
Technical SEO is part of every Humming Web campaign, which usually runs $1,000 to $5,000 a month, depending on site size and how many crawl, speed and indexing faults need fixing. Local SEO starts from $780/month.
What's the difference between technical SEO and on-page SEO?
Technical SEO makes the whole site easy to crawl, load and index, while on-page SEO improves the content and tags on each page. You need both, and technical faults usually come first.
How long does technical SEO take to work?
Most businesses see fixed pages recrawled within a few weeks and steadier rankings within three to six months. Removing a blocking fault shows fastest, while speed and structure gains build more slowly.
Is technical SEO a one-off fix?
No. The first round of fixes does most of the heavy lifting, but plugin updates, new pages and redesigns create fresh issues. We re-crawl every month and after any major change.
Do you fix the issues or pass them to my developer?
Both. Our SEO analyst fixes what we can reach in your CMS. For code your developer owns, we write a ticket with the pages, the fix and a test, then confirm it's closed after release.
Does technical SEO help with AI Overviews and ChatGPT?
Yes. AI tools can only cite pages they can crawl and understand. Google says its AI features follow the same technical requirements as search, so clean indexing and schema matter. See AI search optimisation.
Should I get a technical SEO audit before a redesign?
Yes. An audit before a redesign records what ranks today, which pages earn enquiries and which URLs need redirects. Without that baseline, a traffic drop after launch is hard to diagnose.
What access do you need?
The free audit only needs your website address. For ongoing work we ask for read-only Search Console and GA4, plus CMS access if you want us to make fixes directly.
In every SEO campaign from $780/month incl. GST · no lock-in
Find out what’s blocking
your site in Google.
Your free technical SEO audit shows the faults with the most impact and how to fix them. No pitch, no pressure, just honest advice.
Free technical SEO audit
Fixes ranked by impact
Fixes made, or tickets for your developer
No lock-in contract
SEO campaign
From $780 /month incl. GST
Technical SEO is part of every Humming Web SEO campaign. Most campaigns run $1,000 to $5,000 a month, depending on your site’s size and market.
- Technical SEO in every Humming Web campaign
- Health map, fixes and developer tickets
- Re-crawls, monthly report and review call
- No lock-in contract