eCommerce SEO for Australian
online stores that want more sales.
We help online stores win more sales from Google and AI search, without paying for every click. We start by showing you which categories are worth winning, fix what’s stopping them from ranking, then report on organic revenue every month.
We’ll review your store and email you your category revenue map, with the first fixes to make.
Trusted by Australian businesses
Why your store isn’t getting
the organic sales it should.
Most store owners who come to us are dealing with at least one of these.
- 01
Every sale costs more than it did last year.
Meta and Google Shopping costs keep climbing, and when you pause the ads, the orders stop. There’s no second channel carrying the load.
- 02
Your category pages don’t show up.
People search for “linen quilt covers” or “women’s running shoes”, not your brand name. If your collection pages don’t rank for those searches, a competitor or a marketplace takes the sale.
- 03
Your platform is quietly creating duplicate pages.
Filters, sort orders, tags and product variants can each create their own URL. Google ends up crawling thousands of near-copies instead of the pages you want to rank.
- 04
Traffic is up, but nobody can tell you what it sold.
Your last agency sent keyword rankings. Nobody could say how much revenue organic search brought in, or which pages brought it.
These are all fixable, and every fix can be measured in sales.
What eCommerce SEO is,
and how it's different.
eCommerce SEO is the work of getting an online store's category, collection and product pages to rank on Google and in AI search for the terms shoppers use when they're ready to buy. It covers site structure, technical health, page content, product data and links, and it's measured in organic revenue.
A service business usually needs a handful of strong pages. An online store might have hundreds of categories and thousands of products, many changing every season. That scale changes what matters most.
| Area | Regular SEO | eCommerce SEO |
|---|---|---|
| Pages that matter most | Service and location pages | Category, collection and product pages |
| Biggest technical risk | Slow or poorly structured pages | Duplicates from filters, variants and sort orders |
| Content | Service copy and articles | Category copy, product descriptions and buying guides |
| Success measure | Enquiries and calls | Organic revenue and transactions |
Where your store leaks
organic revenue.
Here's a typical collection page. Each marker is a place we often find lost sales when we audit a store.
- 1Title tag and H1Named after your internal category (“New In – Bedroom”) instead of what shoppers search for (“Linen Quilt Covers”). We rename them around real search demand.
- 2Category copyEither missing or a paragraph of keywords at the bottom. A short, useful intro and a buying-guide section help the page rank and help shoppers choose.
- 3Filter URLsEvery colour, size and price filter can create a new crawlable page. We keep the useful combinations indexable, such as “white linen quilt covers”, and stop the rest wasting Google’s time.
- 4Variant duplicatesOne product in six colours shouldn’t be six competing pages. We set canonicals and variant handling so one strong page ranks.
- 5Out-of-stock productsDeleting sold-out products throws away the links and rankings they earned. We keep, redirect or retire them depending on whether they’re coming back.
- 6Product schema and reviewsPrice, availability and star ratings in the search results lift clicks. We add and test the structured data that makes your listings eligible for them.
See which categories
are worth winning.
Not every category deserves the same effort. Your category revenue map ranks them by what they could earn, so the first three months go into the pages most likely to pay back.
- Built from real Australian search data and your store's own conversion figures
- Shows the gap between where you rank now and where the money is
- Decides the order we work in, and becomes the baseline we report against
| Category | Monthly searches | Position now | Est. monthly revenue at top 3 |
|---|---|---|---|
| Quilt covers | 12,100 | 17 | $5,810 |
| Linen sheets | 8,100 | 14 | $3,400 |
| Bath towels | 9,900 | 9 | $2,380 |
| Throw blankets | 5,400 | 22 | $1,540 |
| Cushion covers | 3,600 | 31 | $590 |
| Table linen | 1,900 | 6 | $400 |
- Position 4 to 10
- 11 to 20
- 21+
eCommerce SEO services
we deliver.
Everything that decides whether your categories and products show up when shoppers search, handled by one team. From $1,650/month incl. GST.
eCommerce SEO for
Shopify and WooCommerce.
Every platform has its own SEO habits. Here’s what we usually fix on each.
Your first 90 days
of eCommerce SEO.
Most stores see technical fixes and category improvements show up within 6 to 10 weeks, with meaningful growth in organic revenue over 4 to 6 months. Big catalogues and very competitive categories take longer.
- 1 Month 1
Audit and revenue map
- Technical audit of crawling, indexing, speed and duplicates
- GA4 ecommerce tracking and Search Console checked, so every organic sale is counted
- Category revenue map built from your data
- Top-priority technical fixes shipped
- Your 90-day plan, agreed and signed off by you
- 2 Month 2
Categories and products
- Priority category and collection pages rewritten and optimised
- Best-selling product pages improved, with product schema
- Filter and variant handling fixed
- 3 Month 3
Authority and first report
- Link building outreach begins
- First buying guides published against high-intent searches
- First monthly report and review call, with the revenue map updated
- A plan for the next quarter
After 90 days: your campaign continues month to month with no lock-in contract. You stay because it’s selling.
Reporting on revenue,
not rankings.
SEO for an online store should be judged on sales. Your monthly report, reviewed with you on a call, shows:
- Organic revenue and transactions, from GA4
- Non-brand organic revenue, from people who didn’t search for your name
- Revenue and rankings by category, against your revenue map
- Top-selling organic landing pages
What changed: the rewritten quilt cover and linen sheet categories reached page one. Next month: filter pages for white and natural linen.
Not sure which categories to fix first?
Get a free eCommerce SEO audit and we’ll show you the three categories most likely to pay back first.
eCommerce SEO and Meta Ads,
run by one team.
Most online stores pay one agency for Meta ads and another for SEO, and the two never compare notes. We run Meta ads for Australian online stores too, so your SEO uses the same data, the same product insights and the same tracking.
- 1 Meta Ads
Ad tests find the winning angle
Which product message gets the clicks and the sales, tested on Facebook and Instagram.
See Meta Ads - 2 eCommerce SEO
Category and product copy uses it
Titles and descriptions written around what already sells, so the pages rank and convert.
- 3 Google
Shoppers find you on Google
Strong category pages bring in shoppers who search for what you sell, without a cost per click.
- 4 Meta Ads
Bring back the ones who browsed
Visitors who looked but didn’t buy see you again on Facebook and Instagram.
See our e-commerce results
One set of numbers. Calls and enquiries from every channel are tracked together, so you know what each dollar returns.
eCommerce SEO for
your category.
Shoppers search differently for a necklace than for a dog bed. We shape your categories, content and product data around how your customers actually shop.
Fashion and apparel
Size, fit and style searches, seasonal collections and fast-changing stock
Beauty and skincare
Ingredient and skin-concern searches, reviews and TGA-aware product claims
Jewellery
Material, occasion and gift searches, with high-value product pages that build trust
Homewares and furniture
Room, style and material searches across large catalogues
Health and supplements
Careful claims, strong reviews and detailed product information
Pet supplies
Breed, size and repeat-purchase searches
eCommerce SEO from
a Sydney team.
We’re Sydney owned and work with online stores right across Australia. Meet us in person, by appointment, or work with us remotely.
Choosing an
eCommerce SEO company.
Large agencies, freelancers and SEO apps can all improve a store. Here’s what you get with each, and what you give up.
| Criteria | Humming Web | Large eCommerce agency | Freelancer | SEO apps and DIY |
|---|---|---|---|---|
| Who does the work | A dedicated team: SEO lead, SEO analyst, content writer, account executive | A team behind an account manager | One person doing everything | You |
| Where the work starts | A category revenue map, signed off by you | A detailed audit | Whatever’s quickest | Whatever the app flags |
| Category and product copy | Written by your dedicated content writer | Often outsourced | Usually charged as an extra | Templates or AI drafts |
| Reporting | Organic revenue by category, reviewed with you | Detailed dashboards | Varies | App scores |
| Works with your Meta ads | Yes, same team | Usually a separate team | Rarely | No |
| Contract | No lock-in | Often 6 to 12 months | Usually flexible | Monthly subscription |
5 eCommerce SEO red flags
- Guaranteed #1 rankings. Nobody controls Google’s results.
- Thousands of AI-written product descriptions, published unchecked. Thin, repetitive copy can drag the whole store down.
- Deleting every out-of-stock product. It throws away the links and rankings those pages earned.
- “500 backlinks for $99”. Bulk links can earn a Google penalty.
- Reports with no revenue in them. If they can’t tell you what SEO sold, they can’t tell you what’s working.
Your eCommerce
SEO consultants.
Every Humming Web eCommerce SEO campaign is run by the same four people from day one. You always know who is doing the work, and you can talk to them directly.
SEO lead
Sets your strategy and owns the revenue map. Your senior eCommerce SEO consultant.
SEO analyst
Runs technical audits, crawl checks, tracking and monthly data.
Content writer
Writes your category copy, product descriptions and buying guides.
Account executive
Your day-to-day contact, who keeps work on schedule and runs your monthly review call.
eCommerce SEO questions we get asked.
What is eCommerce SEO?
eCommerce SEO is the work of getting an online store's category, collection and product pages to rank on Google and in AI search for the terms shoppers use when they're ready to buy. It covers site structure, technical health, page content, product data and links, and it's measured in organic revenue.
Is SEO worth it for an online store?
Yes, if people search for the products you sell. Organic search brings in sales without a cost per click, so as your categories rank, each sale costs less than one bought through ads. Your category revenue map shows whether the search demand is there before you commit.
How much does eCommerce SEO cost?
eCommerce SEO with Humming Web starts from $1,650/month incl. GST, with no lock-in contract. Smaller stores with a focused range sit at the start, and large catalogues and heavy content needs cost more. Your free audit comes with a clear scope, so you know what's included before you start.
How long does eCommerce SEO take to work?
Technical fixes and category improvements usually show up within 6 to 10 weeks. Meaningful growth in organic revenue typically takes 4 to 6 months. New stores, very large catalogues and highly competitive categories can take longer.
What do your eCommerce SEO services include?
Technical SEO for your catalogue, category and product page optimisation, keyword research and site architecture, buying guides and four optimised articles a month, link building and a monthly organic revenue report reviewed with you on a call. Your 90-day plan sets out which of these come first.
How is eCommerce SEO different from SEO Content Writing?
SEO Content Writing is articles: one researched post a week. eCommerce SEO is the full service for an online store: we also optimise your product and category pages, fix technical issues, build links and analyse your competitors, with four optimised articles a month included.
Do I need SEO if I already run Google Shopping and Meta ads?
Ads buy sales one click at a time, and the orders stop when the spend stops. SEO builds rankings that keep selling without a cost per click. Running both works best, because the same category pages serve your ads and your organic traffic, and we can use your ad data to decide what to optimise.
Is eCommerce SEO worth it for a smaller store?
Often, yes. Smaller stores usually have fewer technical problems and can win specific, lower-competition categories quickly. We'll tell you honestly in your audit if the search demand in your niche is too small to justify a campaign.
Which platforms do you work with?
Shopify (we're a Shopify Partner) and WooCommerce on WordPress. On another platform? Tell us on a free strategy call and we'll let you know honestly whether we can help.
How do you handle out-of-stock and discontinued products?
If a product is coming back, the page stays live with its stock status and related products. If it's gone for good, we redirect it to the closest replacement or category so its links and rankings aren't lost. We only remove a page when there's no useful alternative.
Can we use AI to write our product descriptions?
AI can help with first drafts, but publishing thousands of unchecked descriptions risks thin, repetitive copy. Our content writer uses your product details, reviews and customer questions to write descriptions that help people choose and give search engines something unique.
How does AI shopping change eCommerce SEO?
ChatGPT, Gemini and Google's AI Mode now recommend products and stores. They draw on product data, reviews, structured data and mentions on trusted sites, which are the same things eCommerce SEO builds.
Can you guarantee first page on Google?
No one honestly can: Google decides the rankings, and anyone who promises page one is guessing. What we can promise is the work: your product and category pages, technical fixes, links and articles done properly every month, and a plain-English report showing where you rank and what we're doing next.
Are there lock-in contracts?
No. Humming Web has no lock-in contracts. You stay because it's selling.
Get more sales from the searches
you’re already missing.
Your free eCommerce SEO audit shows which categories have the most search demand, where you rank for them now and the first fixes to make. No pitch, no pressure, just honest advice.
- Technical SEO for your catalogue
- Category, product pages and 4 articles a month
- Monthly revenue report and review call
- No lock-in contract