Free ads tool

Ad Preview Tool

See your Facebook, Instagram and Google ads before you spend a dollar. Type your copy, watch the preview update, and get plain-English checks on everything from Facebook's "…See more" cut-off to Google's character limits.

Facebook, Instagram & Google
Live character limits
Checks Meta & Google reject
Free, nothing leaves your device

Load an example

Page name

Profile imageoptional

Upload

Primary text0 / 125 recommended

Headline0 / 27

Description0 / 30

Website URL

Call-to-action button

Ad imageoptional

Upload

A close approximation of Meta's and Google's current layouts. Always check the preview in Ads Manager or Google Ads before you publish.

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How it works

Preview your ad in three steps

Pick Meta or Google and type your copy. The preview updates as you type. Load one of the Australian examples to see a finished ad, then edit it.
Switch placements to find the cut-offs. Flick between Facebook Feed, Instagram, Stories, Reels, or Google mobile and desktop. Watch where "…See more" lands and which headlines Google shows.
Fix what the score flags, then copy it out. Clear every red and amber check, then copy your Meta copy or Google ad, or send a share link to your team.

How much Facebook & Instagram text shows

Meta doesn't publish hard character limits, but each placement only shows so much before it truncates. These are the recommended visible lengths from Meta's Ads Guide — treat them as the point where your words start disappearing, not a maximum you must hit.

Placement	Primary text	Headline	Description
Facebook Feed	125	27	30
Instagram Feed	125	40	—
Stories	125	40	—
Reels	40	40	—

The big one most people miss is Reels: only about the first 40 characters of your primary text are reliably visible, so your hook has to land immediately. On the Facebook Feed, roughly three lines show before "…See more", and Instagram shows about two.

Google

Google Ads character limits

Google responsive search ads are strict. Go over these and Google rejects the asset, so the tool shows a field in red the moment you cross the line. Chinese, Japanese and Korean characters count as two.

Field	Limit	How many
Headline	30 characters	3 to 15
Description	90 characters	2 to 4
Path 1, Path 2	15 characters each	Optional

Just as important is what Google won't accept: no emoji, no exclamation mark in a headline (one is allowed per description), no repeated symbols like "!!" or "$$", and no text-speak like "4 U". The tool fails those checks so your ad clears review the first time.

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FAQ

Frequently asked questions

How long should Facebook ad text be?

There is no hard limit, but only about the first 125 characters of your primary text show before Facebook adds a '…See more' link, and far less on Reels (around 40 characters). Put your hook and offer first, then add detail below. The preview here shows exactly where the cut-off lands on each placement.

Why does Facebook cut off my ad text?

Facebook truncates the primary text to keep the feed tidy, showing roughly three lines on the Facebook Feed before '…See more'. Instagram shows about two. Line breaks count too, so a long intro or a stack of emoji can push your offer out of view. Lead with the most important line.

What are the Google Ads character limits?

Google responsive search ads allow 30 characters per headline (minimum 3, up to 15), 90 characters per description (minimum 2, up to 4), and 15 characters for each display-path field. Chinese, Japanese and Korean characters count as two. Go over and Google rejects the asset, so this tool flags it in red as you type.

Can I use emoji or exclamation marks in Google Ads?

No. Google disallows emoji and special characters in search ads, and a headline cannot contain an exclamation mark (descriptions are limited to one). Repeated symbols like '!!' or '$$', or text-speak like '4 U', also get ads disapproved. This tool fails those checks so you catch them before Google does.

Why doesn't Google show all my headlines?

Responsive search ads mix your headlines and descriptions automatically, usually showing two or three headlines and one or two descriptions in the combination it predicts will perform best. That is why you should make each one able to stand alone. Use the 'Shuffle combination' button to see how different mixes read.

Is this ad preview tool free?

Yes. There is no signup and no limit. It runs entirely in your browser, so the copy you type and any image you add never leave your device or reach our servers. Share links carry the text only.