White label SEO for agencies:
your brand, our team.
Sell SEO without hiring for it. A dedicated team of four does the audits, fixes, content and links behind the scenes. Your client sees your name, your reports and your account lead.
Our SEO analyst will review the site and email an unbranded summary of the top fixes.
Trusted by Australian businesses
White label SEO services for
agencies, studios and consultants.
Your clients keep asking for SEO. Hiring a full SEO team for a handful of accounts rarely adds up.
- 01
Web design studios
You launch the site, then the client asks why it isn’t on Google. Keep the account instead of referring it away.
- 02
Marketing and ads agencies
You run paid media or social. Add organic search without building a new department.
- 03
Consultants and freelancers
You own the strategy and the relationship. Hand off the delivery hours you can’t cover.
- 04
Agencies with overflow
You have SEO staff, but more work than people. Use us for extra capacity on selected accounts.
What white label SEO is, and
how it differs from reselling.
White label SEO is a partnership where a specialist team does the SEO work behind the scenes, while your agency sells and delivers it under your own brand. The methods are the same ones we use as an SEO agency Australia businesses hire directly, built on Google Search Essentials. The difference is whose name is on the work.
| Criteria | White label | Reseller | Outsourcing |
|---|---|---|---|
| Brand on the work | Yours only | Often the provider’s | None, you assemble it |
| Client relationship | Yours | Often shared | Yours |
| Your price to the client | You set it | Set packages | You set it |
| Scope | Full monthly campaign | Fixed tiers | Single tasks |
How white label SEO works,
step by step.
White label SEO works by splitting the account: you own the client and the price, we do the delivery. Here is every handover in a typical month.
| Stage | Your client | Your agency | Humming Web |
|---|---|---|---|
| Sale and scope | Tells you what they need | Owns the sale and sets the price | Scopes the work and quotes you privately |
| Onboarding | Grants access to Search Console, GA4 and their profile | Sends our questions under your brand | Runs the audit and sets up tracking |
| Monthly work | Approves new pages through you | Reviews and signs off | Fixes, pages, content and links |
| Reporting | Gets a report with your logo | Adds notes and sends it | Builds the unbranded report |
| Review call | Meets your account lead | Runs the call | Briefs your lead beforehand |
| Billing | Pays your agency | Pays us per client | Invoices your agency only |
One rule: your client only ever deals with your agency. Our dedicated team of four talks to your account lead.
White label SEO agencies
can sell as their own.
Sell a full campaign, or only the parts your team doesn’t cover.
Unbranded reports your
clients will read.
Each month your account lead gets an unbranded report and a short brief, ready for your logo and your call. No Humming Web branding anywhere in the file. It covers:
- Enquiries, calls and revenue from search
- Rankings for the searches that matter to the client
- Visibility in AI search answers
- Work completed this month, in plain sentences
- What’s planned next month, and why
What changed: the new suburb pages reached page one. Next month: reviews push and two local links.
See the work before you sell it
Send us a client’s site and get an unbranded audit back.
White label SEO pricing, and
how to choose a partner.
We quote each client account separately, based on the market, the services and the size of the site. You set the price your client pays.
There are no published white label SEO reseller tiers, because a tradie in one suburb and a national online store need very different work. For direct clients, see Humming Web SEO pricing, or book a strategy call to scope an account. Passing on a promise of guaranteed rankings can breach the ACCC rules on false or misleading claims. We don’t make them, so you never have to.
- Ask
Who does the work, and where? Ours is a Sydney-owned team of four per account.
- Ask
Is anything branded? Reports, audits and documents should carry only your name.
- Ask
Do they follow Google’s rules? Bulk links and spun content put your client’s site at risk.
- Ask
Who owns the accounts? Search Console, GA4 and the business profile should stay with your client.
- Ask
Can you leave? We have no lock-in contracts, per client or overall.
Your white label
SEO agency team.
Every client account gets the same four roles. Your account lead always knows who to ask.
SEO lead
Sets each client’s plan and priorities.
SEO analyst
Technical fixes, tracking and reports.
Content writer
Pages and articles in your client’s voice.
Account executive
Your agency’s day-to-day contact.
What our clients say
“Humming Web completely transformed how we approach Facebook and Instagram advertising. Before working with them our ad spend felt like money down the drain, high cost per lead, low quality enquiries, and no real transparency from our previous agency.”
“Our social media went from an afterthought to our strongest brand asset. Content is original, on-brand, and actually looks professional. Engagement tripled in two months. Completely hands-off for us — they send the calendar, we approve it, done.”
“At $99/month I was sceptical. It seemed too cheap to be quality. I was completely wrong. The content looks better than what bigger agencies quoted us three times the price for. No templates, no stock photos — everything is made for our brand.”
“I'd tried two other agencies before Humming Web. This is the first time my Meta Ads have actually made me money. Transparent, fast to respond, and genuinely care about results. 5.2× ROAS in month two. Can't recommend enough.”
“We always knew our socials needed work but never had the time. Now it's completely hands-off. Monthly calendar, we approve, it goes live. Clear reporting. Completely stress-free and the content quality is excellent.”
“Finally an agency that speaks plain English. Weekly reports tell us exactly what's working — no vanity metrics, no jargon. Leads are up 3× compared to what we were getting before. Direct line to the campaign manager is a game changer.”
“Switched from a large agency where we were just another account number. The difference is night and day. Humming Web actually understand our business, suggest new ideas, and are proactive. Results have been consistent and improving each month.”
“The no lock-in thing was what got me to give it a try. Three months later I'm not going anywhere. Content is consistently on-brand, engagement is up, and it's genuinely one less thing I have to think about. Worth every cent.”
“We tried doing it ourselves for years. The content from Humming Web is miles ahead — professional, creative, and actually gets engagement. Setup was painless and they were posting within a week. No contract, no setup fee. Simple.”
White label SEO questions from agencies.
What is white label SEO?
White label SEO is a service where a specialist team does the SEO work behind the scenes, so an agency can sell and deliver it under its own brand. It usually covers audits, technical fixes, content, links, local SEO and branded monthly reports.
How does white label SEO work?
It splits the account between two businesses. Your agency sells the service, sets the price and talks to the client. We scope the work, do the delivery and send you unbranded reports to pass on.
What's the difference between white label SEO and an SEO reseller?
White label work carries only your brand, while a reseller usually sells the provider's set packages, sometimes under the provider's name. With white label, you control the scope, the price and the client relationship.
How much does white label SEO cost?
White label SEO is priced per client, depending on the client's market, the services needed and the size of the website. Humming Web quotes every account separately after a short scoping call, and you decide what to charge your client.
Will my clients know you're involved?
No. Reports, audits and documents carry your branding only, and all client contact runs through your agency. Our team works with your account lead, who stays the face of the account.
Do you offer white label local SEO?
Yes. White label local SEO covers Google Business Profile, reviews, listings and suburb pages for clients who rely on nearby customers. It's the most common request we get from web design studios with trade and service clients.
Can we start with one client?
Yes. Each client account is scoped on its own, so you can start with one and add more as you sell them. Many agencies start with a free unbranded audit to see the quality first.
Who owns the client's accounts and data?
Your client does. Search Console, GA4 and the Google Business Profile stay in the client's name, and we work through user access. If the account ends, nothing needs to be handed back.
Is white label SEO worth it for an agency?
Yes, if your clients are asking for SEO and you don't have specialists in-house to deliver it. It's less worth it when you only have one or two SEO clients and can't build a margin into each account, or when you plan to hire your own SEO team within the year.
Add SEO to your agency
without hiring.
Start with a free unbranded audit of a client’s site and judge the work for yourself. No pitch, no pressure, just honest advice.
- Quoted per client account
- Audits, fixes, content, links and AI search
- Unbranded monthly report for your logo
- No lock-in, per client or overall