Done-for-you social media for Melbourne businesses. We plan, design, write and post original content for your Facebook and Instagram every month, so you never go quiet again. Save 20+ hours a month.
Showing 12 of 98
View full portfolioMelbourne has two public holidays no other state shares, and a festival or sporting week most months. Good social media marketing in Melbourne plans for both well before the day. Victoria and New South Wales share a time zone and daylight saving, so there’s no time difference to manage; your calendar follows Victorian public holidays, not ours.
Sample Melbourne content calendar, November 2026 to October 2027
Tuesday 3 November 2026 is a public holiday across most of Victoria. Post Cup Day hours and race-day offers the week before.
Boxing Day falls on Saturday 26 December 2026, with Monday 28 December as an extra holiday. Publish closure dates early.
Melbourne Park hosts the tennis through January. Think summer hours, screenings and visitor-friendly posts.
School and offices restart. Booking reminders and “new year, new routine” offers land well.
5 to 21 March 2027, plus the Labour Day long weekend and Moomba. Peak month for hospitality posts.
Usually late March into April, alongside Easter and autumn school holidays. Pre-show dinner and late trading posts.
The second Sunday in May. Gift, booking and voucher posts from late April.
A June long weekend, then 30 June. Services post “book before end of financial year” reminders.
School holidays and cold nights. Warm menus, indoor activities and winter specials.
A good time for team introductions, customer stories and loyalty offers.
The Friday before the AFL Grand Final is a Victorian public holiday (25 September in 2026). Footy colours and holiday hours.
Daylight saving and longer evenings return. Outdoor dining, spring launches and Cup lead-in posts.
Sample for illustration. 2026 holiday dates from Business Victoria’s public holiday list; festival dates from Melbourne Food and Wine Festival. Your real calendar is built around your business.
A Sydney creative team designs and writes every post, and your own dedicated designer learns your brand. No templates, no stock photos.
Your content calendar is planned a month in advance and posted on schedule, so your feed doesn’t go quiet the week you get busy.
Chat with your designer whenever you need, and talk your plans through on a free strategy call.
Nothing goes live until you’ve said yes, and your first month is risk-free with our money-back guarantee.
What you'd really pay to get social handled, everywhere else.
Starter is 8 original posts for $99/month, about $12 a post. Original posts, design, captions and scheduling, all handled. Change or cancel anytime.
All plans are month-to-month. No lock-in contract. No setup fee. Cancel anytime with 7 days notice before your next billing date. All prices AUD, GST inclusive.
Every new plan is backed by our 10-day money-back guarantee. Review your first batch of content, if it's not right for you, we'll refund your first month in full.
Pick a package, share your brand, approve your posts. We design, schedule and publish, you stay hands-off.
Pick the plan that fits your business.
A quick onboarding checklist so your team has everything it needs.
Review each post, approve, and we publish it for you.
In the 2021 Census, cafés and restaurants were the joint second-largest industry of employment in Greater Melbourne, at 2.6% of working residents, behind only hospitals. That’s a crowded feed to stand out in.
A Growth plan’s 12 posts a month is about three a week: say, this week’s specials board on Monday, the barista behind the morning rush on Wednesday, and weekend brunch hours on Friday. Source: ABS 2021 Census QuickStats, Greater Melbourne. More ideas on our page about social media management for restaurants.
Answer a few questions and we’ll suggest the dates and posting rhythm that suit your business. No lock-in if you go ahead.
“I'd tried two other agencies before Humming Web. This is the first time my Meta Ads have actually made me money. Transparent, fast to respond, and genuinely care about results. 5.2× ROAS in month two. Can't recommend enough.”
“We always knew our socials needed work but never had the time. Now it's completely hands-off. Monthly calendar, we approve, it goes live. Clear reporting. Completely stress-free and the content quality is excellent.”
Humming Web is an Australian social media agency, run by a Sydney team and working with Melbourne businesses online. Every client gets a dedicated designer who learns their brand, so your posts look like your business, not a template. We work with businesses right across Melbourne and the rest of Australia, from local trades and cafés to clinics and online stores.
A dedicated designerEach month we plan a content calendar around your business and what’s on in Melbourne, design original posts, write the captions and hashtags, and schedule everything on Facebook and Instagram once you’ve approved it. You get the hours back; your pages stay active and on-brand. Replying to comments and messages stays with you.
You approve every postSocial media management is where most Melbourne businesses start. When you want more, we also design standalone posts for teams that publish their own, make UGC-style video Reels without a filming day, and run Meta Ads to put your posts in front of new customers in the suburbs you choose. Each is its own plan, so you add only what you need.
Each is its own planA post that lands in Fitzroy can miss in the Bayside suburbs. Tell us where your customers are and we plan your calendar around them, and around the moments Melbourne gets out for.
Summer specials, match-day posts and "where to watch" ideas every January.
Race-weekend offers and opening hours around Albert Park in March.
Menus, tastings and behind-the-scenes posts for food businesses in March.
Pre-show deals and late-night trading through April.
Team colours, game-day specials and the Grand Final weekend in September.
Fashion, functions and Cup-day offers through October and November.
Plus reminders for every upcoming holiday post, so nothing sneaks up on you. Every idea is designed for your brand; you approve it before it goes live.
Melbourne’s events pull enormous attention: “melbourne cup” and “afl grand final” are each searched around 135,000 times a month on average in Australia. Posts that tie into those moments meet people when they’re already thinking about the day.
That doesn’t mean every business should post about horses. A Northcote bakery can post its Cup Day hours; a Box Hill physio can post a footy-season injury tip. The event is the hook, your business is the point. Our social media management services include holiday reminders, so these dates are flagged before your calendar is designed.
| Search term | Monthly searches |
|---|---|
| australian open | 673,000 |
| melbourne cup | 135,000 |
| afl grand final | 135,000 |
| things to do in melbourne | 40,500 |
| moomba | 6,600 |
| melbourne grand prix | 5,400 |
| brunch melbourne | 2,900 |
| melbourne international comedy festival | 2,900 |
| melbourne food and wine festival | 2,400 |
| cafe melbourne | 1,600 |
Our social media management starts from $99/month including GST for 8 original posts (Starter), with Growth at $149/month for 12 and Scale at $199/month for 16. No setup fee, no lock-in contract, and a money-back guarantee on your first content.
Yes. We're a Sydney team, and everything runs online: your onboarding, your posts and approvals in your Client Portal, and a chat with your designer whenever you need. We work with businesses right across Melbourne and the rest of Australia.
Yes. Book a free strategy call and we'll talk through your business, your goals and which plan fits. If you're ever in Sydney, you're welcome to visit our offices by appointment.
Yes. When you start, you tell us about your business, your customers and where they are. We plan your calendar around that and around what's on in Melbourne, from the Australian Open to the Melbourne Cup, and you approve every post before it goes live.
Your own dedicated designer, who learns your brand and designs every post from scratch, with no templates. You can chat with your designer directly.
No. Our social media management covers planning, designing, writing and posting your content. Replying to comments and messages stays with you, so the replies come from the people who know your customers best.
Yes. Meta Ads Management is a separate service for a flat $100/week + GST, so your posts reach people in the Melbourne suburbs you choose, not just your followers.
Yes. Victoria and New South Wales use the same time zone and both observe daylight saving, so a post scheduled for 7am goes out at 7am in Melbourne. We pick posting times around when your customers are likely to be scrolling.
Yes, both go into your calendar automatically. They are Victorian public holidays that most other states don't have, so we plan trading hour posts and themed content in advance. In 2026, Cup Day is Tuesday 3 November.
A Melbourne café should post a mix of what's on the menu, who's behind the counter and when you're open. Three posts a week covers specials, a people or behind-the-scenes post, and weekend hours, with festival and holiday posts added as they come up.
Yes. Because everything runs online, a business in Ballarat or on the Mornington Peninsula gets the same service as one in Fitzroy. Your designer plans around your local events and any regional council holiday that replaces Melbourne Cup Day.
You comment directly on the post in the client portal. Mark it for revision, say what to change, and your designer updates it. For bigger conversations, such as a new menu or rebrand, you can message your designer or book a video call.
Organic posts look after the people who already follow you. A social media marketing agency Melbourne businesses use for growth usually adds paid reach or search, and we run both. Elsewhere in Victoria or interstate? See posting for Geelong businesses, posting for Bendigo businesses and social media Sydney.
Facebook and Instagram ads for Melbourne suburbs, flat weekly fee.
Facebook ads MelbourneRank on Google for the services Melbourne customers search for.
SEO MelbourneGet found in Google Maps by nearby customers.
Local SEO MelbourneHow our flat-fee Facebook and Instagram ads service works.
Meta ads managementStart from $99/month with no lock-in, and you risk nothing: if your first content isn’t right, your first month is refunded in full. Prefer to talk first? Book a free strategy call.
See the packages