SEO agency Australia: search engine optimisation you can see working.
We’re a Sydney-owned SEO agency for Australian businesses that want more calls, enquiries and sales from Google and AI search. You get a dedicated SEO team, a clear plan for your first 90 days, and monthly reporting tied to the enquiries SEO brings in.
Sydney owned and operated 120+ Australian clients No lock-in contract
Our SEO lead will review your site and email your top fixes.
The problem
Why hiring an SEO agency often feels like a gamble.
Most business owners who’ve paid for SEO before tell us the same four stories.
01
The rankings report looks great. The phone doesn’t ring.
You get a monthly PDF full of keyword positions. None of those keywords bring in customers, and nobody can tell you how many enquiries SEO produced.
02
Locked in for 12 months before you’ve seen a thing.
Long contracts protect the agency. If the work isn’t landing by month four, you should be free to walk.
03
You never speak to the person doing the work.
You’re sold by a senior strategist, then handed to a junior account manager who relays messages to someone you’ve never met.
04
Google answers the question before anyone clicks.
AI Overviews and tools like ChatGPT now sit above the organic results. SEO that ignores them loses clicks every month.
Each comes down to one thing: you can’t see what you’re paying for. We built our SEO service so you always can.
Services
SEO services that cover the whole job.
Good SEO covers your website, your content, your reputation and your local presence. Here’s what each part involves and where it fits.
01
Technical SEO
A clearer route through your website for search engines: how important pages are discovered, crawled and indexed, alongside duplicate URLs, redirects, mobile usability and speed. Then an actionable plan: what needs attention, why it matters and who will make the change.
02
On-page SEO and content
Pages built around the questions your customers ask before they enquire or buy: keyword mapping, service-page content, titles, headings and internal links. We improve existing pages and fill the gaps that warrant new content.
Location-relevant website content, accurate business information and Google Business Profile work, so people nearby find you on Google Maps and in local search.
Relevant coverage and credible references, built on something worth sharing: expertise, a resource, a story. Any outreach explains its approach; a promised number of links alone says little about the value of the work.
06
AI search optimisation
Generative and answer engine optimisation (GEO and AEO): clear answers, structured data and consistent business details, so you appear accurately in Google AI Overviews, ChatGPT and Perplexity. We track where you’re mentioned and where competitors are cited instead.
The first 90 days
Your first 90 days with Humming Web.
Here’s exactly what we deliver in your first three months, so you can hold us to it. Most sites see early movement within 2 to 3 months, meaningful growth in enquiries over 4 to 6 months, and 9 to 12 months for new websites or very competitive keywords.
1 Month 1
Audit and fix
Full technical, content and backlink SEO audit
Google Analytics 4, Search Console and call tracking set up or checked, so every enquiry is counted
Keyword and competitor map for your market
Top-priority technical fixes shipped
Your 90-day plan, agreed and signed off by you
2 Month 2
Pages and content
Priority service or category pages rewritten or built
On-page optimisation and internal linking across key pages
Google Business Profile optimised (for Local SEO clients)
First articles published against buyer-intent keywords
3 Month 3
Authority and first review
Link building outreach begins
Your first full monthly report and review call
What moved, what didn’t, and why
A plan for the next quarter
After 90 days: your campaign continues month to month with no lock-in contract. You stay because it works, not because a contract says so.
SEO for AI search: AI Overviews, ChatGPT and Perplexity.
AI search hasn’t replaced SEO. It has raised the bar. Google AI Overviews, ChatGPT and Perplexity pull their answers from pages that are crawlable, trusted and clearly written, which are the same pages that rank well in traditional search. It’s part of every campaign.
Answer-first contentthat AI tools can quote accurately
Structured datathat tells search engines who you are, what you sell and where you work
Consistent brand detailsacross your site, profiles and directories
AI visibility trackingthat shows where your brand appears in AI answers and where competitors are cited instead
Reporting
SEO results we report on, and how.
An SEO agency should be judged on enquiries and revenue. Rankings matter only when they bring in customers, so that’s what we measure. Your monthly report, reviewed with you on a call, tracks:
Enquiries and form submissions from organic search
Phone calls from organic search and your Google Business Profile
Revenue from organic traffic (online stores)
Non-brand clicks: people who found you without knowing your name
Monthly SEO reportSample layout · illustrative figures
Organic enquiries48+12 vs last month
Calls from search31+5
Non-brand clicks2,140+18%
What changed: enquiries rose because the new service pages started ranking on page one. Next month: build two location pages.
Every report ends with what changed, why, and what we'll do next.
What clients say about working with Humming Web
“Humming Web completely transformed how we approach Facebook and Instagram advertising. Before working with them our ad spend felt like money down the drain, high cost per lead, low quality enquiries, and no real transparency from our previous agency.”
Craig R.Sydney, NSW
“Our social media went from an afterthought to our strongest brand asset. Content is original, on-brand, and actually looks professional. Engagement tripled in two months. Completely hands-off for us — they send the calendar, we approve it, done.”
Sarah B.Sydney, NSW
“At $99/month I was sceptical. It seemed too cheap to be quality. I was completely wrong. The content looks better than what bigger agencies quoted us three times the price for. No templates, no stock photos — everything is made for our brand.”
Michael T.Brisbane, QLD
Not sure what’s holding your rankings back?
Get a free SEO audit and we’ll show you the three fixes likely to make the biggest difference.
Most businesses invest between $1,000 and $5,000 a month in SEO with us. The work depends on your starting point, the competition you face and the markets you want to reach; site size, content and development work also affect the scope.
Before committing, review the deliverables, what needs your team’s input, the reporting and the terms together. A useful proposal makes it clear what’s included and how extra work is handled.
For a local service business, the priority may be helping nearby customers find the right service and make contact. For an online store, it may be making categories easier to discover and products easier to compare. Professional services and B2B buyers research more, so detailed explanations and clear answers matter most.
We work with businesses across Australia. Tell us where your customers are and where you want to grow.
How we compare
Choosing the best SEO agency.
A large agency gives you depth but little access. A freelancer gives you access but not a team. We give you a dedicated four-person SEO team for a typical $1,000 to $5,000 a month, with no lock-in.
Humming Web compared with Large SEO agency, Freelancer, Cheap SEO package
Criteria
Humming Web
Large SEO agency
Freelancer
Cheap SEO package
Who does the work
A dedicated team: SEO lead, SEO analyst, content writer and account executive
A rotating team behind an account manager
One person doing everything
Unnamed, often offshore
Access to the people doing the work
Direct access to your SEO lead
Through an account manager
Direct, when they’re available
Support tickets
Strategy
Built for your market and signed off by you in month one
Thorough, often templated across clients
Depends on the individual
A fixed task checklist
Content
Written by your dedicated content writer
Often outsourced
Usually charged as an extra
Mass-produced
AI search (GEO and AEO)
Included in every campaign
Often a paid add-on
Rarely covered
Not covered
Reporting
Enquiries, calls and revenue, reviewed with you every month
Every Humming Web SEO campaign is run by the same four specialists from day one. You know who is doing the work, and you can speak to the SEO expert behind every decision.
Strategy
SEO lead
Sets your strategy, signs off every priority and owns the results. Your senior SEO consultant and the person you talk to about direction.
Data
SEO analyst
Runs technical audits, keyword and competitor research, tracking and monthly data, so decisions come from evidence.
Content
Content writer
Writes and updates your service pages, category pages and articles in Australian English, briefed by your SEO lead.
Delivery
Account executive
Your day-to-day contact. Keeps the work on schedule, coordinates approvals and makes sure reports and review calls happen on time.
SEO and Meta Ads
SEO that works with your Meta Ads.
Most businesses hire one agency for search and another for social. The two never share data, and you pay for the gap. We also run Meta ads and social media, so we connect them, with one tracking set-up for both.
1SEO
Finds the words buyers search
Search term and keyword data from your market, turned into ad headlines in the language buyers already use.
2Meta Ads
Shows which offers get clicks
Fast creative tests reveal the winning message, so we rewrite titles and page copy around it.
Most businesses invest between $1,000 and $5,000 a month in SEO with Humming Web, depending on your market, the size of your site and how much content you need. Local SEO starts from $780/month, eCommerce SEO from $1,650/month and SEO Content Writing is $275/month.
What makes the best SEO agency?
The best SEO agency for your business shows its plan before you sign, reports on enquiries and revenue rather than rankings alone, gives you direct access to the people doing the work and doesn't lock you into a long contract. Humming Web is built around all four.
How long does SEO take to work?
Most sites see early movement within 2 to 3 months, once technical fixes and priority pages are live. Meaningful growth in enquiries usually takes 4 to 6 months. New websites and very competitive keywords can take 9 to 12 months.
Is an SEO agency worth it for a small business?
It is if your customers search for what you sell and you can wait a few months for the return. Work out what one new customer is worth to you, then compare it with the monthly cost.
Is SEO being replaced by AI search?
No. Google AI Overviews, ChatGPT and Perplexity build their answers from web pages that are crawlable, trusted and clearly written. SEO now includes making sure those tools find and quote your business, which is part of every Humming Web campaign.
What do SEO services actually include?
Ongoing SEO covers technical fixes, on-page optimisation, content, local SEO, link building and monthly reporting. The mix depends on your site and goals. Your 90-day plan spells out exactly what we'll deliver each month.
Do you guarantee #1 rankings?
No. Nobody controls Google's rankings, and agencies that promise #1 positions often rely on tactics that risk penalties. We commit to the work, the timeline and honest reporting on the results.
Who will work on my account?
A dedicated team of four: an SEO lead who owns your strategy, an SEO analyst who handles technical work and data, a content writer who writes your pages, and an account executive who keeps the work moving and is your day-to-day contact.
Do you lock clients into contracts?
No. Humming Web has no lock-in contracts. You stay because the work is paying off.
Do you work with businesses outside Sydney?
Yes. We're based in Sydney and work with businesses across Australia. Campaigns run on video calls and shared reporting, so where you are doesn't affect the work.
How do you report on results?
You get a monthly report followed by a review call with your SEO lead and account executive. It tracks enquiries, calls and revenue from search, plus rankings and AI search visibility.
See what SEO could do for your business.
Send us your website and we’ll show you where you’re losing search traffic and what to fix first. It’s free, and there’s no pressure to sign up.