Humming Web’s travel SEO helps tour operators, experience providers and travel agents get booked direct through Google, Google Maps and AI search. We plan around your seasons, so pages rank before demand peaks, and report on bookings and enquiries.
Our SEO analyst will review your site and listings and email the fixes worth doing first.
Trusted by Australian businesses
A reef tour, a winery experience and a cruise specialist agency all sit under “travel”, but guests find each of them differently. We start by working out which problem is yours.
Win back direct bookings
Show up where plans are made
Own a local niche
“travel agents near me”2,400/mo
Travel demand isn’t flat. Some tour searches run five times higher in their busiest month than in their quietest, so timing matters as much as the page itself.
The swing column compares each term’s busiest and quietest month over the last 12 months. Island and wildlife day trips swing hardest. Reef tours and agent searches stay steadier, which makes them better for year-round content. What it means: a page published at the start of peak season is usually too late. Google needs time to find, rank and trust it, so we publish months ahead.
| Search term | Busiest vs quietest | Monthly searches |
|---|---|---|
| great barrier reef tours | 1.5x | 5,400 |
| travel agents near me | 1.8x | 2,400 |
| fraser island day tours | 5.0x | 1,000 |
| day tours from melbourne | 2.8x | 1,000 |
| blue mountains day tour | 1.7x | 880 |
| airlie beach day tours | 2.1x | 720 |
| phillip island day tour | 2.6x | 720 |
| kangaroo island one day tour | 3.1x | 590 |
| great ocean road day tour | 2.3x | 590 |
| cruise travel agent | 2.8x | 390 |
We plan backwards from your peak. Each stage has a job, and the off-season is when the next peak gets built.
Your calendar comes from your own booking data and the search trends for your tours.
| When | Stage | What we do |
|---|---|---|
| 6 months before peak | Build | Audit, tracking, tour pages rewritten, Things to do and booking link checks. |
| 3 to 6 months before | Publish | Seasonal guides, such as what to expect on the reef by month, and links from local tourism sites. |
| Peak season | Convert | Fresh photos, review replies within days, availability and pricing kept accurate. |
| Shoulder season | Fill gaps | Shoulder offers on the site, with Meta ads management to fill quieter dates. |
| Off-season | Refresh | Update pages from guest questions and plan the next peak’s content. |
The main difference is that a marketplace charges commission on every booking, while Google’s Things to do listings and your own website can bring bookings without it.
Google says partners can list tours, attractions and activities for free or advertise with Things to do ads, and encourages operators to connect through their reservation provider. For an individual operator, Google strongly recommends one of its approved connectivity partners over a direct integration. Source: Introducing Things to do on Google. Most operators keep marketplaces for reach. SEO shifts the guests who were already searching for you back to your own booking page.
| Area | Cost to you | Where SEO helps |
|---|---|---|
| Booking marketplaces | Commission on each booking | Your own pages outrank your marketplace listing for your brand |
| Things to do free listings | Free to list, through a connected booking system | Accurate tour pages and Business Profile behind the listing |
| Things to do ads | You pay per click | Better landing pages lift the bookings each click brings |
| Your website | No cost per booking | Tour, destination and guide pages ranking all year |
Weighted by your business type, your seasons and how much of your booking already comes from marketplaces. From $780/month incl. GST.
Get a free audit of your site, Business Profile and Google listings. No lock-in.
Tourism towns run on local search as much as travel search. Every sector is listed under SEO by industry.
Travel SEO with Humming Web costs $1,000 to $5,000 a month, depending on how many tours or destinations you cover and how competitive those searches are.
When you compare a travel SEO company, ask how they’ll time the work to your seasons. Our SEO pricing page has the full factors.
Four people, the same from day one, working to your season plan.
Builds your season plan and picks the searches worth winning.
Tracks bookings, trends and Google listings.
Writes tour pages and seasonal guides.
Your day-to-day contact and monthly review call.
Travel SEO is the work of getting tour operators, experiences and travel agents found on Google, Google Maps and AI search, so more guests book direct. It covers tour and destination pages, Business Profiles, Google listings, reviews, technical fixes and booking tracking.
Travel SEO with Humming Web runs between $1,000 and $5,000 monthly, depending on how many tours or destinations need pages, how hard marketplaces compete for them and how far ahead of your peak season the work starts. Local SEO starts from $780/month.
Most operators should start 3 to 6 months before peak season, and earlier for destinations where marketplaces dominate. New pages take months to be found and trusted, so starting during the peak usually means waiting until the next one.
No. Marketplaces bring guests you wouldn't reach alone. SEO aims to win back the people already searching for you by name or for your exact tour, so fewer of those bookings carry commission.
Google Things to do is a feature that shows tours, attractions and activities in Google Search, with free listings and an ad option. Operators usually join through their reservation system or one of Google's connectivity partners.
The main difference is that travel agency SEO competes locally and by specialty, while tour operator SEO competes with marketplaces for a specific experience. Agents need office pages and niche content. Operators need tour pages and Google listings.
Yes, if you specialise in something people search for, like cruises or group travel, and serve clients near your office. It's less worth it when you sell the same packages as every chain with nothing local or specialist to add.
A lot for some trips. Over the last 12 months, one island day-tour search had about five times as many searches in its busiest month as in its quietest. Reef tours and travel agent searches stayed steadier. That's why we publish seasonal pages months before your peak and use steady terms for year-round content.
Yes, at your departure point or office, if guests meet you there. A Business Profile puts your tours in Google Maps and local results, collects reviews and gives guests a way to check you before booking. Keep its hours, photos and booking link current, especially before peak season.
Your free audit checks your website, Business Profile and how marketplaces rank for your tours, then lists the fixes worth doing before your next season.
