Meta ads management
that actually converts.
Stop burning your budget on ads that don't deliver. Our Meta ads management builds Facebook and Instagram campaigns for Australian businesses that bring in leads and sales, with AI-produced creative and Meta's Advantage+ targeting. Results-focused, flat-rate, no lock-in.
- Campaign strategy & audience research
- AI creative production & copywriting
- Bulk creative testing & optimisation
- Advantage+, retargeting & lookalike audiences
- Weekly plain-English performance reports
- Direct access to your campaign manager
Prefer to talk first? Book a free strategy call
Trusted by Australian businesses
What is Meta ads management?
Meta ads management is planning, creating, running and improving paid ads on Facebook and Instagram, so your budget turns into leads and sales. With Humming Web, that means campaign strategy and audience research, AI-produced ad creative and copy, bulk testing, Advantage+ targeting with retargeting and lookalikes, and weekly plain-English reports, for a flat $100/week + GST.
It suits businesses that know their customers are on Facebook and Instagram but don’t have the time or know-how to run ads that pay for themselves. Your ad budget is paid straight to Meta, from about $20 a day, and you own your ad account.
Included
- Campaign strategy and audience research
- AI-produced image and video ads, with copy
- Bulk creative testing and optimisation
- Advantage+, retargeting and lookalike audiences
- Weekly plain-English performance reports
- Direct access to your campaign manager
Not included
- Your ad budget: paid straight to Meta
- Organic posting: that’s Social Media Management
- Google search ads: that’s Google Ads Management
Everything in our Meta ads management.
Nothing you don't.
Our $100/week + GST management fee covers the full service. No extras, no add-ons, no percentage of spend.
How our Meta ads management works:
live in under a week.
No lengthy onboarding. No setup fees. We move fast and get your campaigns live quickly.
Meta ads management pricing: $100/week + GST, flat rate.
Most agencies charge much more.
Traditional agencies charge a percentage of your ad spend. The more you spend, the more they earn. We don't.
- Flat $100/week + GST — always
- No setup fee whatsoever
- No lock-in contract
- You own your ad account
- Direct access to your campaign manager
- Weekly reports in plain English
- Sydney-based team
- 10–20% of ad spend management fee
- $500–$1,500+ setup fee
- 6–12 month contracts
- Agency retains your data and assets
- Account manager middleman
- Monthly PDF reports, jargon-heavy
- Offshore teams or outsourced
What will Meta Ads cost me?
Drag the slider to your daily ad budget.
Roughly 17–51 leads a month, if your results match our clients' cost per lead of $11.91–$36.10.
An estimate, not a promise: results depend on your industry, offer and landing page. A month is taken as 30.4 days. See the case studies
Facebook advertising agency results:
what each lead cost.
Real Meta campaigns, with the spend behind every number, sorted by cost per result.
Cost per lead followed the size of the job. Quick decisions, like asking about a report or applying for a job, came in cheapest; big-ticket jobs, like a new deck or a water tank, cost more per enquiry and were worth more.
| Client | Industry | What they got | Cost per result | Ad spend | Full story |
|---|---|---|---|---|---|
| Jobs Recruiter | Recruitment, Australia-wide | 687 leads across two sides. $3.96 per baker candidate. | $3.96 · Baker candidate CPL | Not stated | Read the case study |
| CDR Report Help | CDR Writing & Engineering Migration, Strathfield, Sydney | 48 leads at $11.91 each. 30 days. $20/day budget. | $11.91 · Cost per lead | $572 | Read the case study |
| Premium Car Buying | Automotive, Australia-wide | 305 qualified leads at $14.15 each | $14.15 · Cost per lead | $4,316 | Read the case study |
| North Coast Water Tanks | Water Tanks & Rainwater Harvesting, Jiggi, NSW | 66 leads. 3 months. $26 average CPL. | $26.44 · Avg cost per lead | $1,745 | Read the case study |
| Richards Quality Projects | Decking & Outdoor Construction, Australia | 106 free quote requests. $36 each. 7 months. | $36.10 · Cost per lead | $3,827 | Read the case study |
| Clever Klogs | E-commerce — Educational Products, Australia | 4.73x ROAS. $3,749 from $792 in ad spend. | 4.73x · Combined ROAS | Not stated | Read the case study |
AI creative testing,
with people making the calls.
We use AI to produce image and video ads in volume, then test many of them at once. A person on our team reads the results and decides what gets cut, what gets more budget and what to make next.
Broad audiences and Advantage+ campaigns lean on the ad itself to find buyers, so creative is the main lever you control. AI production makes testing many angles affordable on a small account. The judgement stays human: software can spot a cheap click, but it can’t tell tyre-kickers from buyers, or check that a claim is one your business can back up.
- Many angles at oncePrice, problem, proof and offer-led versions of the same message, in feed, Stories and Reels formats.
- Cut early, scale slowlyWeak creatives are switched off early, and winners get more budget in steps rather than all at once.
- Audiences that learnAdvantage+ campaigns, retargeting of site visitors and lookalikes built from your best customers.
Pixel, Conversions API
and Special Ad Categories.
Bad tracking makes good campaigns look broken. The wrong ad category can get an account restricted.
General information, not legal advice. Customer lists uploaded for targeting are personal information under the Australian Privacy Principles, and follow-up emails or texts to new leads fall under the Spam Act, which needs consent and a working unsubscribe, as the ACMA’s spam rules set out.
- Every enquiry tracked back to an adThe Meta Pixel records what people do on your site after a click: a form sent, a call tapped, a purchase. We set it up with conversion events at launch, so cost per result means cost per real enquiry.
- Conversions APIThe Meta Conversions API sends the same events from your server or CRM. Meta says sites already running a Pixel can switch it on from Events Manager without code.
- Special Ad CategoriesAds about housing, employment, financial products and services, and social issues or politics are Meta’s Special Ad Categories. In the first three, restricted audiences fix ages at 18 to 65+ and remove gender, postcode and lookalike targeting. Political ads need authorisation.
Paying a percentage and not sure what you’re getting?
Take our short quiz and we’ll match you to a starting plan for Facebook and Instagram, including a sensible daily budget. No lock-in if you go ahead.
Meta ads, Google Ads and SEO
from one team.
Facebook and Instagram create demand among people who weren’t searching. Google catches the people already searching. One team running both means one set of tracking and landing pages. SEO goes deeper for tradies, real estate and online stores. Want posts, Reels and ads planned together? See our social media marketing services.
- 1 Meta ads
Reach people before they search
Best for offers people need to see first: home improvements, local services and visual products. Lead forms collect enquiries inside the app.
- 2 Google Ads
Answer people who are searching now
Best for urgent jobs, when someone already knows what they need.
Google Ads vs Meta ads - 3 SEO
Lower your cost per lead over time
Ads stop when you stop paying. Search rankings keep bringing enquiries.
See SEO services
One set of numbers. Leads from every channel are tracked together, so you know what each dollar returns.
Facebook marketing agency work
by goal and industry.
We work with trades, service businesses, ecommerce, healthcare, real estate and professional services, and set each up differently. Or by city: Sydney, Melbourne, Brisbane and Perth.
Instagram advertising
Stories, Reels and feed placements
Instagram adsFacebook lead ads
Instant forms that filter weak enquiries
Facebook lead generationFacebook ads audit
A ranked fix list for your current account
Free Meta ads auditMeta ads for trades
Quote requests by service area
Meta ads for tradiesReal estate Facebook ads
Appraisal leads, within the housing category rules
Real estate Facebook adsMeta ads for online stores
Catalogue and Advantage+ campaigns judged on ROAS
Meta ads for online storesWhat our Meta Ads clients say
“Humming Web completely transformed how we approach Facebook and Instagram advertising. Before working with them our ad spend felt like money down the drain, high cost per lead, low quality enquiries, and no real transparency from our previous agency.”
“I'd tried two other agencies before Humming Web. This is the first time my Meta Ads have actually made me money. Transparent, fast to respond, and genuinely care about results. 5.2× ROAS in month two. Can't recommend enough.”
“Finally an agency that speaks plain English. Weekly reports tell us exactly what's working — no vanity metrics, no jargon. Leads are up 3× compared to what we were getting before. Direct line to the campaign manager is a game changer.”
“Switched from a large agency where we were just another account number. The difference is night and day. Humming Web actually understand our business, suggest new ideas, and are proactive. Results have been consistent and improving each month.”
Everything you want to know before getting started.
How much does Meta ads management cost in Australia?
Our Meta ads management is a flat $100/week + GST, with no setup fee, no lock-in contract and no percentage of your ad spend. Your ad budget is separate and paid straight to Meta, from about $20 a day, so you always see exactly what goes on ads.
Do you manage Facebook ads and Instagram ads together?
Yes. Facebook and Instagram ads both run from your Meta ad account, so one campaign can show on both, and Meta puts more of your budget where it works best. Our Meta ads management covers both platforms for the same flat fee.
What does the $100/week management fee include?
Everything we do to run your campaigns: campaign strategy and audience research, AI creative production (high-quality ad images and videos produced with AI, with copy written for your brand and audience), bulk creative testing and optimisation, Meta's Advantage+ alongside retargeting and lookalike audiences, weekly plain-English performance reports, and direct access to your campaign manager. It's a flat $100/week + GST, billed monthly at $440 incl. GST.
Is there really no setup fee?
Correct — zero. Most agencies charge $500–$1,500+ to set up a campaign. We don't. You pay $100/week + GST from the moment your campaign launches, and not a cent before. We get to work immediately with no upfront costs.
Is the ad budget included in the $100/week?
No — the $100/week + GST is our management fee only. Your ad budget is paid directly to Meta (Facebook/Instagram) and is completely separate. We recommend a minimum starting from $20/day in ad spend for meaningful results, but this varies by industry and goals. You have complete control over your ad budget and can adjust it anytime.
How do you use AI in Meta Ads?
Three ways. We produce high-quality ad images and videos with AI, with copy written for your brand and audience, so every round brings fresh creative instead of generic templates. We launch many creatives at once (different headlines, images, videos and angles), then our team cuts what doesn't work and scales what does; the testing is judged by people, not left on autopilot. And Meta's AI-powered Advantage+ finds people likely to buy, alongside retargeting of warm audiences and lookalikes of your best customers.
Is there a lock-in contract?
Never. We work month-to-month. If you need to pause or cancel, give us 7 days notice before your next billing date and that's it. No penalties, no fees. We believe results should keep you, not contracts. Most clients stay because their campaigns work, not because they're locked in.
Do I own my ad account?
Always. We work inside your Meta Business Manager and your ad account, not ours. All campaigns, audiences, creatives, and data belong to you. If you ever leave, everything stays with you. No data held hostage.
How quickly can campaigns go live?
Typically 5–7 business days after our strategy call. There's no lengthy onboarding process and no setup fee to wait on. We research your audience, write your ad copy, build the campaign structure, and launch then optimise continuously from there.
What kind of businesses do you work with?
We work with businesses across Australia — from local trades and service businesses to eCommerce brands, healthcare providers, real estate agents, and professional services. If your customers are on Facebook or Instagram (and they are), we can help you reach them profitably.
What results can I realistically expect?
Our current active campaigns average 4.8× ROAS and most clients see a significant reduction in cost per lead within the first 30–60 days. That said, results depend on your industry, budget, offer, and landing page. We'll give you honest projections on our strategy call, no inflated promises.
What's the difference between Meta ads management and social media management?
Meta ads management is paid: ads that reach new people on Facebook and Instagram, with a budget paid to Meta. Social media management is organic: the posts on your own pages, which your followers see. Many businesses do both, as two separate plans.
Should I use Meta ads or Google Ads?
It depends on how people find you. Google Ads reach people already searching for what you sell; Meta ads put you in front of people who aren't searching yet but match your customers. Many businesses start with one and add the other. We run both: see Google Ads Management.
Are Facebook ads worth it for a small business?
Yes, if you know what a customer is worth and have an offer that works on a phone screen. They're less worth it for urgent jobs where buyers go straight to Google. CDR Report Help, a small Strathfield business, got 48 leads in 30 days on $20 a day. See the CDR Report Help case study.
What are Meta's Special Ad Categories, and do they affect my ads?
Special Ad Categories are Meta's labels for ads about housing, employment, financial products and services, and social issues or politics. Restricted audiences remove custom age, gender, postcode and lookalike targeting. Real estate, recruitment and finance businesses should check before launch. See Facebook ads for real estate agents.
Full Meta Ads management.
Just $100 a week + GST.
A flat $100/week + GST covers everything — strategy, creative, testing, optimisation, and weekly reporting. No setup costs, no percentage of your ad spend, no surprise fees. Just results.
- No lock-in contract
- Cancel anytime, 7 days notice
- You own your ad account
- Australia-wide service
