Google Tag Manager
Published On :
February 8, 2024
Phone clicks are an important metric for measuring the effectiveness of your website, especially if you want to generate leads or sales through phone calls. However, tracking phone clicks can be challenging, as they are not automatically captured by Google Analytics 4 (GA4). In this article, we will show you how to use Google Tag Manager (GTM) to track phone clicks as events in GA4, and how to analyze the data in your GA4 reports. By following these steps, you will be able to measure how many visitors are clicking on your phone number and optimize your website accordingly.
To set up this tracking, firstly you need to set a few things-
So first of all we need to find where your contact number is located. FYI you can also use this to track the email address click. For our example, we will use the following contact number as an example to track whenever some user clicks the phone number on our website.
So we are trying to track the phone link whenever a user clicks the phone link on your website
So, first, you need to right-click on the phone number and click on Inspect
And if the link starts with the “tel:” then you can treat it like a phone link
Now you need to go into Google Tag manager
In Trigger section
Click URL Starts with tel:
In the Tag section
You need to give the proper naming convention for the event which is space replaced with _ and all lowercase
After configuring the GA4 tag, use the “Preview” mode in GTM to test its functionality.
In conclusion, tracking phone clicks using Google Tag Manager and GA4 is a smart and easy way to measure the effectiveness of your website, especially if you want to generate leads or sales through phone calls. By following the steps in this article, you can create a custom event in GTM, and send the data to your GA4 property. This will help you to analyze how many visitors are clicking on your phone number and optimize your website accordingly. We hope you found this article helpful, and we encourage you to try out the phone click tracking for your website.
You can check the data in the debug view of Google Analytics 4 and it will take 24 to 48 hours to get processed in GA4
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