LinkedIn is one of the most popular social media platforms for professionals, and it can also be a valuable source of traffic and conversions for your website. However, to measure the performance of your LinkedIn campaigns, you need to install the Insight LinkedIn Tag on your website. This tag allows you to track the actions that visitors from LinkedIn take on your website, such as filling out a form, downloading a file, or making a purchase. In this article, we will show you how to connect the Insight LinkedIn Tag with Google Tag Manager (GTM), a free tool that lets you manage and deploy various tags on your website without editing the code. By following these steps, you will be able to set up the Insight LinkedIn Tag in GTM and send the data to your LinkedIn Campaign Manager account.
To set up this tracking, firstly you need to set a few things-
- Set up GA4 on your website
- The base GA4 tag needs to be installed on your website
- Setup and install Google Tag Manager need to be installed on your website
- Install all the Important plugins on your website for analytics
In LinkedIn
Firstly you need to go to your LinkedIn page and Work tab on the top right side of the page
- Now this will put you inside the LinkedIn campaign manager
- And now click on account assets and then go to Insight Tag
- Now click on the Add domain and add your website domain to your LinkedIn
After your domain has been added go to Manager Insight Tag to see the tag that you need to install in your Google Tag Manager
Now click on the first drop-down which allows you to install your tag yourself
The only thing you need to the LinkedIn partner ID
You can copy the number from the code.
In tag manager
Creating Tag
Now you need to go to the tag manager and create a new tag
- Click on New Tag
- Select Tag Configuration
- Now search the Linked in insight tag in the gallery
- Now paste the LinkedIn partner ID in the tag
- And now Deploy the tags on all the page
Creating Tigger
Now create a trigger
- In the same tag click on the trigger section
- Select All page trigger
Now after all the above steps are done, give it the name and save the trigger.
Preview And Publish:
After configuring the GA4 tag, use the “Preview” mode in GTM to test its functionality.
- Browse your website and confirm that the GA4 tag is firing correctly in the GTM preview mode.
- Once satisfied with the test results, hit “Submit” in GTM to publish the container changes.
Conclusion
In conclusion, connecting the Insight LinkedIn Tag with Google Tag Manager is a simple and effective way to track the results of your LinkedIn campaigns. By following the steps in this article, you can install the tag on your website, and send the data to your LinkedIn Campaign Manager account. This will help you to measure the actions that visitors from LinkedIn take on your website, and optimize your campaigns accordingly. We hope you found this article helpful, and we encourage you to try out the Insight LinkedIn Tag for your website.
You can check the data in the debug view of Google Analytics 4 and it will take 24 to 48 hours to get processed in GA4
