Custom Metric in Google Analytics 4
If you have already tried Custom Dimension inside Google Analytics 4, then custom metrics will also be similar to that. Metrics are the compass guiding our decisions, and custom metrics in GA4 are the secret sauce that can elevate our understanding to new heights. Imagine having the power to define and measure the unique aspects […]
integrating Slack with Google tag Manager (GTM)
In the ever-evolving landscape of digital marketing and analytics, effective communication is paramount. Picture a scenario where updates from your Google Tag Manager (GTM) implementations seamlessly integrate with your team’s Slack channels, ensuring everyone stays informed in real time. This is the power of connecting Slack to GTM. In this article, we’ll delve into the […]
How To Set Up Custom Dimension For eCommerce Websites
Custom dimensions and metrics provide precisely that. They go beyond the default data collected by GA4, allowing you to create your data points. Whether you’re an e-commerce giant, a content creator, or a local business, custom dimensions and metrics empower you to understand your audience better and make informed decisions. In this article, we’ll explore […]
Mastering Form Data Capture for Ultimate Campaign Success
Today’s discussion focuses on the process of capturing data from URLs when visitors arrive at our site via Google Ads. We’ll explore methods for storing this information in first-party cookies and delve into techniques for integrating these parameters into our forms. This enables us to track the origin of our users and determine which advertising […]
First Party cookies in Google Tag Manager
In the ecosystem of the internet, first-party cookies play a crucial role in how websites gather and store information about their visitors. These cookies are integral to web analytics tools like Google Tag Manager (GTM), providing valuable insights for website owners while raising important considerations about user privacy and data management. What are First-Party Cookies? […]
The most useful data in Google analytics report
Google Analytics 4 (GA4) is the latest version of the free web analytics service by Google. It tracks both website and app traffic and events and provides insights into user behaviour, conversions, and campaign performance. GA4 has a new interface and a different set of reports than the previous Universal Analytics (UA). In this article, […]
Data Layer in Google Tag manager
One of the most important parts of the Tag Manager setup is that without the data layer, we won’t be able to track clicks, submissions, and other triggers The data layer is always between the website and the tag manager which provides data from the website to the tag manager and the tag manager will […]
How to Track Purchases with Google Tag Manager
Google Tag Manager (GTM) is a powerful tool that allows you to measure and optimize your website’s performance, conversions, and user behavior. One of the most important metrics that you can track with GTM is purchases, which indicate how well your website is generating revenue and satisfying your customers. In this article, we will show […]
How to Seamlessly Integrate Google Analytics 4 Audiences with Google Ads
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, which offers a new way of measuring and understanding user behavior across devices and platforms. GA4 also introduces a new feature called audiences, which allows you to create and manage segments of users based on their characteristics, actions, and interests. Audiences are […]
Learn Google Analytics 4
This article has been updated as of February 14, 2024, ensuring its relevance and accuracy in reflecting the latest information available up to this date. Google Analytics 4 or GA4 is the fourth edition or version of What is Google Analytics that combines all the data from websites and apps for unified reporting and analytics. […]
