In this case study, you’ll learn how we were able to significantly increase Humming Web’s website traffic, resulting in over $10,000 a month in estimated organic traffic value alone!
Background
Humming Web is a software as a service (SaaS) business offering digital marketing solutions. Despite having solid content and a few first-page rankings, they struggled to attract significant traffic due to the highly competitive nature of their industry.
Many target keywords had small search volumes but were extremely valuable, with potential returns of $100k+ per client. Given that some PPC costs were as high as $130 per click, the need for effective SEO was clear.
Although they had some existing traffic, it was stagnant. Our goal was to boost their visibility and increase their organic traffic.
The SEO Audit
The first step in our partnership with Humming Web was to conduct a comprehensive SEO audit.
Key Findings:
- Keyword Rankings: The site had limited visibility for high-value keywords.
- Traffic Levels: Traffic was stagnant, with no previous penalties but a lack of link equity.
- Content Quality: Content was good, but the site wasn’t leveraging it effectively due to insufficient backlinks.
The audit revealed a significant opportunity to enhance their link profile and ensure consistent content creation.
Keyword Research
Finding Quick Wins
We identified 114 keywords with a search volume between 10-40 per month and an average CPC of $20. While these keywords had low volume, they were highly lucrative due to their niche nature.
Most of these keywords were on pages 2-3 of the SERPs. We anticipated gradual traffic growth from these keywords, but the potential for high returns was evident.
Looking at Competitors
A competitive gap analysis helped us pinpoint keywords that Humming Web’s competitors ranked for but they did not. This analysis yielded 301 keywords with search volumes between 300 and 10,000 per month, all of which had substantial CPC values.
These keywords provided excellent content creation opportunities and allowed Humming Web to differentiate itself from competitors.
SEO Strategy
We devised a targeted strategy for Humming Web, focusing on high-quality link-building while ensuring content optimization. Here’s how we structured our approach:
Phase 1: Foundation Building
- Content Optimization: Reviewed existing content for SEO best practices, including meta tags, headings, and keyword placement.
- Technical SEO Fixes: Addressed site speed, mobile responsiveness, and any crawl issues identified during the audit.
- Keyword Targeting: Finalized a list of primary and secondary keywords for content strategy moving forward.
Phase 2: Link Acquisition
- Guest Posting Campaign: Initiated a series of guest posts targeting relevant, high-authority websites, focusing on exact and partial match keywords.
- Content Promotion: Promoted existing high-value content through social media channels and relevant online communities to gain initial traction and backlinks.
- Partnership Outreach: Reached out to industry influencers and partners for potential backlink opportunities and collaborative content.
Phase 3: Content Expansion
- New Content Creation: Developed a series of high-quality, keyword-optimized blog posts targeting identified keyword gaps, ensuring alignment with user intent.
- Internal Linking Strategy: Implemented a structured internal linking strategy to guide users through the site and improve the distribution of link equity.
- Content Refresh: Updated and optimized older blog posts with new keywords and information to regain visibility and enhance relevance.
SEO Results
After only two months of executing the link-building strategy, we started to see significant movements in keyword rankings:
The traffic value skyrocketed, with Humming Web reaching over $10,000 a month in estimated organic traffic.
Key Metrics:
- Initial Monthly Traffic: 500 visits
- Current Monthly Traffic: 2,500 visits after 3 months
- Target Monthly Traffic: 10,000 visits (projected within the year)
- Top Ranking Keywords: Increased visibility for 20+ high-value keywords
Takeaway
By implementing a strategic SEO plan focusing on high-quality, diverse backlinks, Humming Web transformed its online presence. The combination of consistent content and authoritative links proved crucial for traffic growth.
For any SaaS company with quality content but limited rankings, investing in high-quality link-building can yield substantial results. The key is to combine compelling content with authority links for long-term success.
As we move into the next phases, we expect even more exciting results as the impact of our linking strategy amplifies, allowing us to target more keywords and push further up the rankings!
This case study showcases the effective approach we took with Humming Web to achieve substantial growth in organic traffic, highlighting the importance of a well-rounded SEO strategy in the competitive SaaS landscape.
